---
title: "Xiaohongshu: Firmly uphold the authentic essence of the community and strictly crack down on AI-managed accounts"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/278524006.md"
description: "36Kr learned that on March 10th, Xiaohongshu's Shuguanjia announced that Xiaohongshu firmly maintains the authentic essence of the community and strictly prohibits any behavior that uses technology to simulate real people, create non-authentic content, or engage in false interactions. The platform will manage accounts operating under AI hosting models. The announcement also calls on creators to use AI tools reasonably and to insist on sharing real experiences and feelings by real people. If any suspected AI-hosted accounts or related content are found, please report them to the platform immediately using the report button"
datetime: "2026-03-10T09:15:46.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/278524006.md)
  - [en](https://longbridge.com/en/news/278524006.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/278524006.md)
---

# Xiaohongshu: Firmly uphold the authentic essence of the community and strictly crack down on AI-managed accounts

36Kr learned that on March 10th, Xiaohongshu's Shuguanjia announced that Xiaohongshu firmly maintains the authentic essence of the community and strictly prohibits any behavior that uses technology to simulate real people, create non-authentic content, or engage in false interactions. The platform will manage accounts operating under AI hosting models. The announcement also calls on creators to use AI tools reasonably and to insist on sharing real experiences and feelings by real people. If any suspected AI-hosted accounts or related content are found, please report them to the platform immediately using the report button

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