---
title: "11:31 ETRetailers Sharpen Focus on Personalizing the Post-Purchase Journey, Finds Listrak's 2026 Cross-Channel Benchmark Report"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/278582103.md"
description: "The 2026 Cross-Channel Benchmark Report from Listrak highlights the importance of personalizing post-purchase journeys in retail marketing. The report reveals a 38% increase in Revenue Per Send (RPS) for post-purchase campaigns, driven by tailored messaging based on purchased items. It emphasizes the growing role of SMS in marketing, particularly in Browse Abandonment and Post-purchase campaigns. Listrak's report, based on data from over 1,000 ecommerce clients, provides insights across various retail sectors, showcasing the shift towards more personalized customer interactions post-purchase."
datetime: "2026-03-10T15:32:17.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/278582103.md)
  - [en](https://longbridge.com/en/news/278582103.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/278582103.md)
---

# 11:31 ETRetailers Sharpen Focus on Personalizing the Post-Purchase Journey, Finds Listrak's 2026 Cross-Channel Benchmark Report

_Powered by Listrak Intelligence, the report analyzes key KPIs across a dozen retail verticals and provides actionable insights for super-charged cross-channel marketing_

, /PRNewswire/ -- Post-purchase journeys are the next frontier in cross-channel retail marketing, according to the 2026 Cross-Channel Benchmark Report from Listrak, the retail industry's person-first marketing platform. The report provides key trends, extensive data analyses by campaign type, and tailored insights across 12 ecommerce verticals.

The report found that, after expanding key alerts-based journeys in 2024, in 2025, retailers focused on personalizing the post-purchase journey (sometimes down to the SKU purchased), layering in product-based recommendations, cross-category offers, and targeted win-back strategies tied to prior purchases. Relevant insights include:

-   **Post-purchase campaigns** saw a 38% increase in Revenue Per Send (RPS), as brands increasingly personalize messaging based on what was purchased.
-   **Transactional messages** delivered notable improvement in Clickthrough Rate, as both the Email and SMS channels saw providers (Gmail and Apple) further add additional folders for transactions.
-   **SMS triggered campaigns** continued to see year-over-year gains in sends and revenue - with the biggest growth campaigns being Browse Abandonment (Page and Product) and Post-purchase, demonstrating SMS's role in capturing high-intent demand and ensuring all messages reach the consumer where they are.

"Gone are the days of a generic one-touch 'Thank You' message, as lifecycle precision becomes the new competitive advantage and the post-purchase journey is an increasingly meaningful cross-channel touchpoint," said Ross Kramer, Co-Founder & CEO of Listrak. "Leveraging Listrak Intelligence, which unites AI-powered insights with industry-specific expert analysis, the 2026 Cross-Channel Benchmark Report is a uniquely comprehensive resource for super-charged retail marketing."

The report provides key findings and actionable insights for a range of retail verticals, including:

-   Automotive
-   Beauty
-   Big Box
-   Children & Babies
-   Electronics & Software
-   Fashion
-   Food & Beverage
-   Health & Wellness
-   Home
-   Pets & Animals
-   Specialty Retail
-   Sports & Outdoor

The report's analysis is based on data from 130 billion email and SMS/MMS messages sent by over 1,000 ecommerce clients between Jan. 1, 2025, and Dec. 31, 2025.

**About Listrak**

Listrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging to power hyper-personalized customer experiences. Built for leading retailers and brands, Listrak drives measurable customer growth, maximizes efficiency, and delivers exceptional revenue results. For more information, visit https://www.listrak.com/.

SOURCE LISTRAK

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