--- title: "LAOPU GOLD forecasts that revenue will increase by more than twice by 2025, with net profit expected to exceed 4.8 billion yuan | Financial Report Insights" type: "News" locale: "en" url: "https://longbridge.com/en/news/278664036.md" description: "LAOPU GOLD released a performance forecast, expecting revenue for the fiscal year 2025 to be approximately 27 billion to 28 billion yuan, an increase of about 217% to 229% compared to 2024; net profit is expected to be around 4.8 billion to 4.9 billion yuan, an increase of about 226% to 233% compared to 2024. In addition to the impact of gold prices, the announcement pointed out that three major factors—brand expansion, product iteration, and store expansion—are driving significant performance growth" datetime: "2026-03-11T05:59:28.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/278664036.md) - [en](https://longbridge.com/en/news/278664036.md) - [zh-HK](https://longbridge.com/zh-HK/news/278664036.md) --- > Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/278664036.md) | [繁體中文](https://longbridge.com/zh-HK/news/278664036.md) # LAOPU GOLD forecasts that revenue will increase by more than twice by 2025, with net profit expected to exceed 4.8 billion yuan | Financial Report Insights Laopu Gold released a positive profit forecast, expecting its full-year revenue and net profit to more than double in 2025, confirming the strong consumer demand in the high-end traditional gold jewelry sector. According to the company's board of directors' preliminary assessment based on unaudited consolidated management accounts, **Laopu Gold expects its revenue for the fiscal year 2025 to be approximately RMB 27 billion to 28 billion, an increase of about 217% to 229% compared to 2024.** **The net profit for the same period is expected to be approximately RMB 4.8 billion to 4.9 billion, an increase of about 226% to 233% compared to 2024.** Shareholders and potential investors should note that the above figures are unaudited, and the formal annual performance announcement is expected to be published in March 2026. In the afternoon, Laopu Gold's stock price jumped 3.8% at the opening but slightly retreated, with an increase of 1.5% as of the time of writing. ## **Three Major Drivers Support Revenue Leap** Laopu Gold attributed the significant growth in revenue and profit to three core factors in its announcement. > First, the continuous expansion of brand influence has created an absolute market advantage, driving significant overall revenue growth in both online and offline stores. > > Second, continuous optimization and iteration of products have ensured sustained high revenue growth momentum. > > Third, in terms of expansion, the company plans to add 10 new stores in 2025 while optimizing and expanding 9 existing stores, contributing additional incremental revenue. From the perspective of sales performance including tax, the expected revenue for 2025 is approximately RMB 31 billion to 32 billion, an increase of about 216% to 227% compared to 2024. ## **Profit Quality Improvement, Adjusted Net Profit Expected to More Than Double** In terms of profitability, Laopu Gold expects its adjusted net profit for 2025 (excluding the impact of employee stock incentive-based payment compensation) to be approximately RMB 5 billion to 5.1 billion, an increase of about 233% to 240% compared to 2024, with the growth rate slightly higher than that of net profit, indicating an improvement in profit quality at the operational level. The company noted in its announcement that the above non-International Financial Reporting Standards indicators may not be comparable to similar indicators of other companies, and investors should not use them as a substitute for financial condition analysis. ## **Formal Performance Awaiting Audit Confirmation** Laopu Gold emphasized in its announcement that all data currently disclosed are preliminary assessments and have not been audited or reviewed by the company's auditors, nor have they been reviewed by the audit committee. The relevant figures are subject to final confirmation and may be adjusted due to further review. The company expects to publish its formal annual performance announcement in March 2026, at which time shareholders and potential investors can obtain the audited complete financial data. 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