The tense geopolitical situation in the Middle East has further intensified the volatility of gold. Since the beginning of this year, the domestic gold jewelry market has seen a series of price increases, initially led by CHOW SANG SANG, followed by brands such as CHJ, BaoLan, LinChao, JunPei, and LaoPu Gold, all of which have successively joined the price hike, with increases generally exceeding 10%. The significant price increases from these brands have not deterred consumers; instead, they have triggered a synchronized rush to buy both online and offline. Gold jewelry has become the hottest commodity this year, with scenes of long queues, instant sellouts, and price markups playing out in high-end malls in cities like Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou, as well as in the major online flagship stores of the brands. Even in the face of gold ornaments that have increased in price by tens of thousands overnight, consumers are still flocking to purchase.
Among them, the products under JunPei Jewelry underwent an overall price adjustment on March 9. For example, a 50-gram bamboo bracelet from this brand was priced at 97,530 yuan on March 8, but by March 9, the price was directly raised to 143,080 yuan, an increase of over 46%. For smaller gold ornaments, the increase in price per gram is even more pronounced. Taking an 8-gram bamboo necklace as an example, the price was 15,100 yuan on March 8, while after the adjustment on March 9, the price rose to 23,780 yuan, an increase of 57.5%, which translates to nearly 3,000 yuan per gram. Additionally, the price of a 9-gram Pixiu bracelet rose from 22,125 yuan to 29,450 yuan, equivalent to 3,272 yuan per gram; the price of 4.6-gram peony flower earrings also increased from 8,850 yuan to 13,390 yuan

002345

600489

The escalation of geopolitical tensions in the Middle East has led to a general increase in domestic gold and jewelry market prices by more than 10%. Brands such as CHOW SANG SANG, CHJ, and Junpei have all raised their prices, while consumer enthusiasm remains unabated, resulting in a surge of online and offline purchases. The price of Junpei Jewelry's bamboo bracelet has risen from 97,530 yuan to 143,080 yuan, an increase of over 46%; the price of the 8-gram bamboo necklace has increased by 57.5%. Gold jewelry has become the hottest commodity this year, with consumers still flocking to high-priced gold accessories

Tasty Money

ZHONGJIN GOLD

Agnico Eagle Mines

Gold.com

Kinross Gold

SD-GOLD

Newmont

CHOW SANG SANG

Sprott GLD Miners Etf

EFUND GOLD MI ETF

YieldMax Gold Miners Opt Inc Strgy ETF

iShares Gold Trust

Us Gbl GLD & Met

Direxion Daily Jr Gold Miners Bull 2X

Sprott JR Gold Miners ETF

Abrdn Precious Metals Basket ETF Trust

EFUND GOLD MI-U

Roundhill Gold Miners Weeklypay ETF

VanEck Gold Miners ETF

iShares MSCI Global Gold Miners

VanEck Junior Gold Miners ETF

Jewelry stores collectively raised prices, with an average increase of over 10%, and some branded bracelets surged nearly 50,000 overnight