--- title: "Undercurrents Beneath the Feast: A Preview of Consumer Risk Industries for March 15, 2026" type: "News" locale: "en" url: "https://longbridge.com/en/news/278702856.md" description: "March 15, 2026, International Consumer Rights Day is approaching, and consumers are facing risks brought by new consumption models. In live-streaming e-commerce, food safety issues are prominent, with an increase in complaint rates involving false advertising and substandard products. While consumers enjoy convenience, they must be vigilant about potential quality hazards and trust crises. There are phenomena of qualification affiliation and OEM production within the industry, with some companies crossing into the food sector in pursuit of profits, increasing market uncertainty" datetime: "2026-03-11T10:22:16.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/278702856.md) - [en](https://longbridge.com/en/news/278702856.md) - [zh-HK](https://longbridge.com/zh-HK/news/278702856.md) --- # Undercurrents Beneath the Feast: A Preview of Consumer Risk Industries for March 15, 2026 When the "handmade food" in the live broadcast room is actually a product of a pre-made dish factory's assembly line, when deceased loved ones are "revived" by AI technology and used for harassment and scams, when the so-called "deep maintenance" of home appliances is merely dusting off with a brush, when the "lifetime warranty" clause of new energy vehicles is filled with word games... The whistle for the 44th "March 15 International Consumer Rights Day" in 2026 will sound amidst the clamor of new models and technologies intertwined with the "new vests" of old problems. According to preliminary statistics from national consumer association organizations, complaints related to new consumption models and service sectors significantly increased in 2025, with a growth rate higher than that of traditional product consumption complaints. In the new consumption wave pursuing convenience, intelligence, and experience, quality reefs and trust crises are spreading in more concealed and complex forms. Building a "firewall" that penetrates marketing rhetoric and technical fog has become a compulsory course for every consumer. **Live E-commerce: The Safety Time Difference Behind "Instant Satisfaction" Food** In the live broadcast room, the host is enjoying a feast, while consumers are just a click away from having a "directly shipped from the origin" and "handmade" fresh meal on the way. However, behind the carnival of traffic and appetite lies a deadly "time difference" between food safety regulation and lightning-fast logistics. In 2025, over 40% of complaints related to food in live e-commerce involved discrepancies in goods, stale ingredients, unlicensed operations, and false advertising. A "farmhouse raw honey" recommended by a certain internet celebrity was actually a concoction of white sugar and essence from a black workshop, with the total bacterial count exceeding the standard by nearly a hundred times; a special live broadcast of "beach-delivered hair crabs" saw a mortality rate of over half by the time it reached consumers, with no option for returns. The more concealed risk lies in qualification affiliation and private label production. A company that had its food production license revoked continued to sell pastries in multiple live broadcast rooms by renting the factory and equipment of another compliant company to "borrow a corpse to resurrect a soul." Industry observations indicate that some popular "pre-made dishes" or "compound seasonings" are produced by manufacturers whose business scope was originally unrelated to food production, entering the market solely to chase the windfall. Such chaos is not an isolated case in the industry. While consumers enjoy "instant satisfaction," the goods may have been dispatched from the warehouse, but whether the "kitchen" producing them is safe has become a forgotten question. According to Tianyancha data, as of now, there are over 469,000 live e-commerce related enterprises in China. From the trend of enterprise registration numbers, the number of live e-commerce related enterprises has shown a yearly growth trend over the past five years, peaking in 2025 with over 153,000 enterprises. Tianyancha risk data shows that among enterprises engaged in live e-commerce related businesses, 0.78% have faced legal litigation, 0.29% have experienced operational abnormalities, and 0.32% have faced administrative penalties. Therefore, before placing an order, be sure to use tools like "Tianyancha" to verify the merchant's business license and food operation permit information, focusing on the "Scope of Business" and "Administrative License" sections. For fresh products, prioritize stores that provide complete traceability information (such as catch/slaughter time and quarantine certificates). Check the condition of the goods and record a video upon receipt as evidence for rights protection. **AI Harassment ยท Data Black Industry: Digital Ghosts and Precise Espionage** While AI technology benefits our lives, its dark side is giving rise to more disturbing "black industries." In 2025, a type of harassment scam based on deep synthesis (Deepfake) and voice cloning technology known as "AI Resurrection" quietly emerged. Criminals use personal photos, videos, and audio clips obtained through social networks or data leaks to synthesize dynamic images of deceased relatives, manipulating emotions and scamming family members through video calls or messages, resulting in serious financial and psychological harm. At the same time, the data black industry has evolved from simple personal information trading to "scenario-based precise espionage." Your vehicle model, housing community, recent consumption preferences, and even medical records may be integrated and analyzed by data traffickers from different dimensions, packaged into "high-net-worth profiles" or "precise medical demand lists," and sold to scammers, harassers, or so-called "high-end customized" service providers. These data sources are complex and may come from excessive app authorizations, discarded delivery slips, or even unregulated internal data management by companies. According to Tianyancha data, as of now, there are over 5.099 million artificial intelligence-related enterprises in operation in China. Among them, approximately 175,000 new registered related enterprises have been added as of 2026. From the trend of enterprise registration numbers, the registration of artificial intelligence-related enterprises has shown a year-on-year growth trend over the past five years, peaking in 2025. Tianyancha risk data shows that among enterprises engaged in artificial intelligence-related businesses, 1.99% have faced legal litigation, 1.09% have experienced operational abnormalities, and 0.39% have encountered administrative penalties. Fraud prevention experts remind that for any online contact involving money with "relatives," it is essential to confirm through reliable original methods. Be cautious in authorizing "non-essential permissions" for apps, and ensure to destroy key information when handling items like delivery slips that contain personal information. **Service Consumption: The Disorder of "Experience Economy" for Profit** As the proportion of service consumption continues to rise, the "trust deficit" in areas such as home appliance repair, elderly care services, and housekeeping has become a new pain point. In the home appliance repair sector, "minor repairs for major issues" and "repairs without issues" have become industry norms. Data from the Consumer Association in 2025 shows that over 30% of home appliance repair complaints involve fabricated faults. The "brand after-sales" personnel who arrive after consumers book through official channels may actually be unqualified "guerrilla" workers, and the "original factory parts" they provide may be second-hand refurbished or counterfeit products Fraud in elderly care services is even more harmful. Some institutions engage in illegal fundraising under the guise of "prepaying service fees for discounts" and "investing in elderly care beds for high returns." Behind some collapsed elderly care institutions lies a complex network of affiliated companies; once funds are shuffled around, they declare bankruptcy, leaving the elderly with "no money and no home." In the domestic service sector, issues such as fake health certificates for workers, purchasing skill certificates, and superficial background checks are prominent, putting family safety at risk. According to Tianyancha data, as of now, there are over 207,000 enterprises in the home appliance repair industry, over 418,000 in elderly care, and over 3.05 million in domestic services that are currently operational. Tianyancha risk data shows that among enterprises engaged in home appliance repair, 16.52% have experienced operational abnormalities, and 1.46% have been involved in legal disputes; among elderly care enterprises, 4.08% have been involved in legal disputes, and 2.12% have experienced operational abnormalities; among domestic service enterprises, 2.79% have experienced operational abnormalities, and 2.51% have been involved in legal disputes. This means that when you randomly select 10 home appliance repair shops online, 1-2 may have operational abnormal records; when you investigate 25 elderly care institutions for your parents, 1 may have been involved in legal disputes. In the face of these risks, consumers need to establish a "check it out" awareness of prevention. Therefore, when booking repair services, it is essential to verify the qualifications of service outlets through the brand's official website or official app, and to use "Tianyancha" to check whether the on-site service company has a large number of legal disputes or operational abnormalities. When choosing an elderly care institution, it is crucial to verify its registration documents from the civil affairs department and to remain highly vigilant about large prepaid expenses. When hiring domestic workers, one should require them to provide recent valid health certificates and verify their identity and credit background through formal platforms. **New Energy Vehicles: "Systemic Traps" on the Fast Track** The new energy vehicle industry is booming, but issues such as chaotic charging facilities, difficulties in after-sales rights protection, battery safety, delivery traps, and opaque repair prices constitute a "systemic trap." Public charging piles often "falsely label" power, have high damage rates, and chaotic billing, shifting "charging anxiety" from range to experience. Some brands' "lifetime warranty" promises come with stringent conditions (such as requiring all maintenance to be done at 4S stores, even including tire changes), effectively bundling consumption; once car owners lose warranty coverage, repair costs are high and prices are extremely opaque. Battery safety remains a looming threat. In addition to the risk of thermal runaway, some models experience abnormal degradation during the warranty period, with inconsistent manufacturer testing standards making it difficult for consumers to provide evidence for rights protection. Furthermore, "delivery traps" are frequent: promised delivery dates are repeatedly delayed, or the delivered vehicles do not match the configurations in the contract, leading to "downgrading" situations According to data from Tianyancha, as of now, there are over 1.749 million existing and operational enterprises related to new energy vehicles in China. Among them, approximately 56,000 newly registered related enterprises have been added since 2026. From the trend of enterprise registration numbers, the registration of new energy vehicle-related enterprises has shown a year-on-year growth over the past five years, peaking in 2025. Tianyancha's risk data shows that among enterprises engaged in new energy vehicle-related businesses, 3.37% have faced legal litigation, 0.97% have experienced operational abnormalities, and 1.19% have encountered administrative penalties. It is worth mentioning that the types of disputes related to new energy vehicles are becoming increasingly diverse, with a significant rise in the proportion of service contract and product quality disputes, in addition to traditional sales contract disputes. Therefore, it is essential to carefully read the purchase contract and the detailed terms of the "three electric systems" warranty before buying a car, and to request written clarification on any ambiguous statements. When charging, prioritize choosing charging stations with a long operating history and good reputation. During vehicle maintenance, request the service provider to provide a detailed list of maintenance items and prices, and for repairs or replacements of core components such as batteries, be sure to request and keep the inspection report. 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