---
title: "BUZZ-Bernstein cuts online travel agencies' PT as AI concerns loom"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/278713599.md"
datetime: "2026-03-11T11:40:35.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/278713599.md)
  - [en](https://longbridge.com/en/news/278713599.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/278713599.md)
---

# BUZZ-Bernstein cuts online travel agencies' PT as AI concerns loom

Bernstein cuts price target on online travel agencies (OTAs) Booking Holdings (BKNG.O) and Expedia (EXPE.O)

Brokerage notes OTAs ended 2025 strongly, beating revenue and profit expectations and growing their market share across the year

Says, however, worries about how AI might change the way people search for and book travel have weighed on their share prices

Bernstein notes while AI remains a meaningful risk, OTA shares are now approaching ‘AI disruption’ scenario floors; combined with strong earnings momentum, the risk-reward profile appears more balanced

As of last close, both BKNG and EXPE were down more than 18% YTD

Company New PT Old PT

Booking Holdings $4698 $5407

Expedia $253 $256

### Related Stocks

- [AWAY.US](https://longbridge.com/en/quote/AWAY.US.md)
- [BKNG.US](https://longbridge.com/en/quote/BKNG.US.md)
- [BKNU.US](https://longbridge.com/en/quote/BKNU.US.md)
- [EXPE.US](https://longbridge.com/en/quote/EXPE.US.md)

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