The explosion of the experience economy: Langlang Mountain IP drives terminal sales exceeding 2.5 billion yuan

The experience economy is one of the hot topics of this year's Two Sessions. As experiential consumption becomes a new engine for driving consumption growth, the film industry is breaking through the boundaries of traditional viewing. With IP as the link and experience as the carrier, it is building perceivable and participatory offline consumption scenarios through diverse integration models such as "film + technology" and "film + cultural tourism," further fueling the "experience economy." The animated film "The Little Monster of Langlang Mountain" topped the box office chart for 2D animated films in Chinese film history with 1.719 billion yuan. Although the film has already left theaters, the popularity of the IP remains strong, turning viewing into a check-in experience and emotional resonance into tangible experiential consumption. As of now, the IP has driven terminal sales exceeding 2.5 billion yuan, unlocking new growth points for the "experience economy." (CCTV Finance)