---
title: "Toyota discounts its new EVs as soon as they hit the lot with $7,000 off and 0% financing"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/278942606.md"
description: "Toyota is offering significant discounts on its new 2026 electric SUVs, including the bZ, C-HR, and bZ Woodland, as they arrive at dealerships. Customers can receive $7,000 off and 0% financing. The C-HR, starting at $37,000, is positioned as an affordable option, while the bZ starts at $34,900. Despite not meeting the anticipated $30,000 price point, the incentives aim to attract buyers to Toyota's latest EV lineup."
datetime: "2026-03-12T20:51:41.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/278942606.md)
  - [en](https://longbridge.com/en/news/278942606.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/278942606.md)
---

# Toyota discounts its new EVs as soon as they hit the lot with $7,000 off and 0% financing

The 2026 bZ, C-HR, and bZ Woodland electric SUVs are just arriving at dealerships, and Toyota is already heavily discounting them.

## Toyota offers discounts and 0% interest rates on new EVs

While the new 2027 Highlander EV, Toyota’s first three-row electric SUV, stole the spotlight last month, the new C-HR and bZ Woodland quietly went on sale.

The C-HR was expected to be Toyota’s most affordable electric SUV as a smaller electric crossover than the 2026 bZ. However, we learned that the 2026 C-HR starts at $37,000, slightly higher than the bZ, which starts at $34,900.

While it wasn’t the $30,000 EV we were hoping for, a $7,000 lease cash bonus helps a little. Toyota launched discounts, financing deals, and other incentives for its new 2026 EV lineup this month.

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