--- title: "Citi: Downgrades global smartphone shipment forecast, recent sell-off in the supply chain will provide buying opportunities" type: "News" locale: "en" url: "https://longbridge.com/en/news/278989423.md" description: "Citi has lowered its global smartphone shipment forecast, expecting shipments of 1.04 billion and 1.17 billion units in 2023 and 2024, respectively, a decrease of 17% and an increase of 12%. The forecast is based on memory shortages, rising prices, and inflation affecting demand. Citi recommends a selective investment strategy during the downturn of the smartphone supply chain, favoring memory stocks such as SK Hynix and Sandisk, as well as related companies like Lens, believing that recent sell-offs will provide buying opportunities" datetime: "2026-03-13T05:47:17.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/278989423.md) - [en](https://longbridge.com/en/news/278989423.md) - [zh-HK](https://longbridge.com/zh-HK/news/278989423.md) --- > Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/278989423.md) | [繁體中文](https://longbridge.com/zh-HK/news/278989423.md) # Citi: Downgrades global smartphone shipment forecast, recent sell-off in the supply chain will provide buying opportunities On March 13, Citi lowered its global smartphone shipment forecasts for this year and next to 1.04 billion and 1.17 billion units, respectively, representing a year-on-year decrease of 17% and a year-on-year increase of 12%. It predicts that shipments will rise by 7% year-on-year to 1.25 billion units by 2028. The forecasts are based on memory shortages and rising prices, as well as inflation leading to weak demand, with average selling price growth rates projected at 7%, 2%, and 3% year-on-year, respectively. The bank stated that during the downcycle of the smartphone industry chain, it will continue to adopt a selective strategy, focusing on component profit-oriented companies. Among memory stocks, it prefers SK Hynix, Sandisk, Kioxia, and Samsung Electronics. For the foldable iPhone concept, it favors Lens, Amphenol, Zhen Ding Technology, Dongshan Precision, and TDK. For the iPhone cycle, it prefers Luxshare Precision, and for iPhone camera modules, it favors LG Innotek and GoerTek. The bank believes that recent sell-offs in the smartphone industry chain (core stocks) will provide buying opportunities. More exclusive planning and expert columns in the stock channel, free to read \>\> ### Related Stocks - [Invesco Semiconductors ETF (PSI.US)](https://longbridge.com/en/quote/PSI.US.md) - [Sandisk Corporation (SNDK.US)](https://longbridge.com/en/quote/SNDK.US.md) - [ChinaAMC SSE STAR Semiconductor Material & Equipment Thematic ETF (588170.CN)](https://longbridge.com/en/quote/588170.CN.md) - [Lens (300433.CN)](https://longbridge.com/en/quote/300433.CN.md) - [Invesco PHLX Semiconductor ETF (SOXQ.US)](https://longbridge.com/en/quote/SOXQ.US.md) - [State Street® SPDR® S&P® Smcndctr ETF (XSD.US)](https://longbridge.com/en/quote/XSD.US.md) - [Guotai CSI Semiconductor Material Equipment Theme ETF (159516.CN)](https://longbridge.com/en/quote/159516.CN.md) - [Direxion Daily Semicondct Bull 3X ETF (SOXL.US)](https://longbridge.com/en/quote/SOXL.US.md) - [Ping An CSI Consumer Electronic Theme ETF (561600.CN)](https://longbridge.com/en/quote/561600.CN.md) - [iShares Semiconductor ETF (SOXX.US)](https://longbridge.com/en/quote/SOXX.US.md) - [First Trust Nasdaq Semiconductor ETF (FTXL.US)](https://longbridge.com/en/quote/FTXL.US.md) - [Guotai CES Semiconductor Chip Industry ETF (512760.CN)](https://longbridge.com/en/quote/512760.CN.md) - [GTJA Allianz SSE STAR Chip Design Thematic ETF (588780.CN)](https://longbridge.com/en/quote/588780.CN.md) - [VanEck Semiconductor ETF (SMH.US)](https://longbridge.com/en/quote/SMH.US.md) - [GTJA Allianz CSI All Share Semiconductors & Semiconductor Equipment ETF (512480.CN)](https://longbridge.com/en/quote/512480.CN.md) - [GF Fund CNI Semiconductor Chips ETF (159801.CN)](https://longbridge.com/en/quote/159801.CN.md) - [Guotai CSI All Share Integrated Circuit ETF (159546.CN)](https://longbridge.com/en/quote/159546.CN.md) ## Related News & Research - [Tema Etfs LLC Invests $551,000 in Sandisk Corporation $SNDK](https://longbridge.com/en/news/281625437.md) - [SanDisk Stock (SNDK) Tops S&P 500 in Q1 2026 – Is It Too late to Buy?](https://longbridge.com/en/news/281374457.md) - [08:01 ETInnofiber, Acrolite, and PAVE Technology Co. Combine to Form Connexis Group, a Leading Provider of High-Performance Interconnect Solutions](https://longbridge.com/en/news/281362986.md) - [Who Is TipRanks' 5-Star Analyst on SanDisk Stock (SNDK)?](https://longbridge.com/en/news/281177294.md) - [Memory crunch bites: Xiaomi lifts handset prices amid supply chain squeeze](https://longbridge.com/en/news/281635059.md)