Malaysia’s CUSTA raises $4.3M to scale custom products across SEA

CUSTA, a Malaysia-based businesses customization platform, has raised approximately $4.3 million in capital, including a Pre-Series A equity round co-led by Delight Ventures and Global Brain. The firm said in a statement on Wednesday that the new capital will be used to accelerate platform development, strengthen the team through management and key talent hiring, and increase marketing investment to expand the customer base in Malaysia and Singapore. CUSTA is also advancing systems and operations premised on implementing artificial intelligence (AI) across the value chain, including customer service, creative production, production planning and management, and logistics, to improve speed, predictability and scalability. As the company scales across Southeast Asia, it has already built an industry-leading catalogue of 4,500+ items and delivered a cumulative 500,000+ products in Malaysia and Singapore, demonstrating strong on-the-ground traction. “Southeast Asia is one of the most important regions for the future of customization, and Malaysia has been central to our operating story from day one, “This funding helps us invest deeper into the platform, hire the right leadership, and build infrastructure that makes custom products easier to access faster, more transparent, and more dependable for businesses across the region,” said Joe Yudai Takagi, Chief Executive Officer of CUSTA. It is noted that Customized products such as corporate gifts, event merchandise, printed materials and brand kits remain a practical tool for relationship-building and customer engagement in Malaysia, particularly in an economy where micro, small, and medium enterprises (MSMEs) contributed 39.5 percent of gross domestic product (GDP) in 2024. Yet the category continues to face persistent friction, in which pricing and delivery timelines can be unclear, ordering is often fragmented across vendors, and small-lot orders can be difficult to execute reliably. Additionally, CUSTA noted that demand for customized products is continuously expanding, with the Malaysian and Singaporean market currently contributing approximately $6.7 billion, and that the Asia-Pacific region is projected to continue expanding as a major growth engine. Meanwhile, Malaysia’s active business events landscape continues to be an important demand driver for customized products and corporate activations. For example, Malaysia Convention & Exhibition Bureau (MyCEB) reported securing 393 business events in 2025, generating an estimated MYR 4.07 billion ($1.03 billion) in economic impact from international delegates. Against this backdrop, CUSTA said it is positioning itself as a backbone platform that helps businesses move from bespoke, manual sourcing to more repeatable and reliable procurement for customized goods. “The customized products market is a huge sector and the reality is that it remains largely analog, with structural challenges such as unclear pricing and delivery timelines, “CUSTA has already proven execution in Southeast Asia at real scale and we believe the team is well-positioned to modernize how custom products are purchased and delivered,” said Kosuke Nishida, Partner at Delight Ventures. As demand grows for reliable, scalable customization across corporate gifting, events and brand activations, CUSTA said it aims to help Malaysian businesses move away from fragmented, manual sourcing toward a more standardized procurement experience. Malaysia will increase capital flow to innovative start-ups in high value-add sectors