--- title: "Understanding the Market | The entire mobile phone supply chain is under pressure, with rising storage prices impacting consumer electronics. Citibank lowers global smartphone shipment forecast" type: "News" locale: "en" url: "https://longbridge.com/en/news/278998659.md" description: "The entire mobile phone industry chain is under pressure. As of the time of publication, BYD Electronic fell by 4.97%, trading at HKD 30.18; FIH dropped by 3.15%, trading at HKD 20.9; Lens decreased by 2.85%, trading at HKD 22.5; and COWELL declined by 2.19%, trading at HKD 25.02. On the news front, Citigroup released a research report stating that it has lowered its global smartphone shipment forecasts for this year and next to 1.04 billion and 1.17 billion units, respectively, representing a year-on-year decrease of 17% and a year-on-year growth of 12%. It also predicts that shipments will increase by 7% year-on-year to 1.25 billion units by 2028. These forecasts are based on memory shortages and rising prices, as well as inflation leading to weak demand, with average selling price year-on-year growth forecasts of 7%, 2%, and 3%, respectively. The report indicated that IDC announced that last year's fourth-quarter smartphone shipments were 5% higher than the bank's expectations, mainly driven by Central and Eastern Europe, the Middle East and Africa, and the Americas. Last year's foldable phone shipments were basically in line with expectations, and the bank holds an optimistic outlook for the 29 million and 45 million units driven by the iPhone foldable in the next two years" datetime: "2026-03-13T07:20:14.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/278998659.md) - [en](https://longbridge.com/en/news/278998659.md) - [zh-HK](https://longbridge.com/zh-HK/news/278998659.md) --- > Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/278998659.md) | [繁體中文](https://longbridge.com/zh-HK/news/278998659.md) # Understanding the Market | The entire mobile phone supply chain is under pressure, with rising storage prices impacting consumer electronics. Citibank lowers global smartphone shipment forecast According to Zhitong Finance APP, the mobile phone industry chain is under pressure. As of the time of publication, BYD Electronic (00285) fell by 4.97% to HKD 30.18; FIH (02038) fell by 3.15% to HKD 20.9; Lens (06613) fell by 2.85% to HKD 22.5; COWELL (01415) fell by 2.19% to HKD 25.02. In terms of news, Citigroup released a research report stating that it has lowered its global smartphone shipment forecasts for this year and next year to 1.04 billion and 1.17 billion units, respectively, representing a year-on-year decrease of 17% and a year-on-year increase of 12%. It also predicts that shipments will increase by 7% year-on-year to 1.25 billion units by 2028. The forecasts are based on memory shortages and rising prices, as well as inflation leading to weak demand, with average selling price year-on-year growth rates predicted to be 7%, 2%, and 3%, respectively. The report indicates that IDC announced that smartphone shipments in the fourth quarter of last year were 5% higher than the bank's expectations, mainly driven by Central and Eastern Europe, the Middle East and Africa, and the Americas. Last year's foldable phone shipments were basically in line with expectations, and the bank holds an optimistic view on the forecast of 29 million and 45 million units driven by iPhone foldable devices in the next two years ### Related Stocks - [Lens (06613.HK)](https://longbridge.com/en/quote/06613.HK.md) - [BYD COMPANY (01211.HK)](https://longbridge.com/en/quote/01211.HK.md) - [FIH (02038.HK)](https://longbridge.com/en/quote/02038.HK.md) - [COWELL (01415.HK)](https://longbridge.com/en/quote/01415.HK.md) - [BYD (002594.CN)](https://longbridge.com/en/quote/002594.CN.md) - [Lens (300433.CN)](https://longbridge.com/en/quote/300433.CN.md) - [BYD ELECTRONIC (00285.HK)](https://longbridge.com/en/quote/00285.HK.md) - [BYD Company Limited (BYDDY.US)](https://longbridge.com/en/quote/BYDDY.US.md) ## Related News & Research - [BYD secures new 2.6 GWh overseas energy storage order](https://longbridge.com/en/news/280968632.md) - [BYD Mar NEV sales rebound to over 300,000 as overseas growth accelerates](https://longbridge.com/en/news/281361123.md) - [Jefferies Downgrades BYD Electronic Amid Earnings Shortfall and Rising Margin Challenges](https://longbridge.com/en/news/280978278.md) - [Cowell e Holdings FY revenue USD 3,500.1 million](https://longbridge.com/en/news/281031848.md) - [Hina Battery exec predicts sodium battery costs will fall to match lithium rivals](https://longbridge.com/en/news/281329498.md)