--- title: "Hong Kong Stock Movement: MS CONCEPT falls 15.63%, profit warning and intensified competition trigger investor panic" type: "News" locale: "en" url: "https://longbridge.com/en/news/279002976.md" description: "MS CONCEPT fell 15.63%; Meituan-W fell 0.72%, with a transaction volume of HKD 1.238 billion; Haidilao fell 4.71%, with a transaction volume of HKD 356 million; Yum China rose 0.20%, with a transaction volume of HKD 186 million; Mixue Group rose 1.34%, with a market value of HKD 126.3 billion" datetime: "2026-03-13T07:52:00.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/279002976.md) - [en](https://longbridge.com/en/news/279002976.md) - [zh-HK](https://longbridge.com/zh-HK/news/279002976.md) --- # Hong Kong Stock Movement: MS CONCEPT falls 15.63%, profit warning and intensified competition trigger investor panic **Hong Kong Stock Movement** MS CONCEPT fell 15.63%. Based on recent news, 1. On March 11, MS CONCEPT issued a profit warning, expecting a significant decline in net profit for the first quarter of 2026. The company stated that its profitability was severely impacted due to weak market demand and rising costs. This news led to a loss of investor confidence, causing a sharp drop in stock prices. 2. On March 10, MS CONCEPT's main competitor announced the launch of a new product, capturing market share. The introduction of the new product raised concerns about MS CONCEPT's future growth prospects, further exacerbating the decline in stock prices. 3. On March 9, analysts downgraded their rating on MS CONCEPT, citing intensified market competition and declining profitability. The downgrade triggered a wave of selling by investors, leading to consecutive declines in stock prices. Weak market demand, rising costs, and intensified competition. **Stocks with High Trading Volume in the Industry** Meituan-W fell 0.72%. Based on recent news, 1. On March 11, the government work report supported the spring and autumn holidays, boosting the tourism market. Meituan Travel data showed a significant increase in flight and family homestay bookings during the spring break, driving growth in tourism-related businesses. 2. On March 10, a report from CITIC Lyon pointed out that Meituan's food delivery subsidy war continues, leading to high losses in the delivery business and slowing revenue growth, affecting stock performance. 3. On March 11, a Citigroup report stated that Meituan's Keeta postponed its expansion plan in Brazil due to local restaurants collaborating with competitors beyond expectations, which may positively impact competitors. The tourism market is active, and delivery competition is intensifying. Haidilao fell 4.71%. Based on recent key news: 1. On March 10, the Liangzhilong exhibition showcased innovative applications in the catering supply chain, intensifying competition among catering enterprises. The exhibition gathered global food supply chain companies, providing one-stop procurement services, which may challenge Haidilao and other catering enterprises in cost control and innovation capabilities, affecting their market performance. 2. On March 11, competition in the hotel breakfast market intensified, and leading brands' innovative interpretations of classic Chinese dishes may impact Haidilao's market share. As hotel breakfasts upgrade, consumer expectations for catering brands increase, and Haidilao needs to invest more in product innovation to maintain competitiveness. 3. On March 12, market sentiment towards Haidilao was relatively cautious, possibly related to its poor performance in the U.S. market. Although Haidilao is not listed in the U.S., its international market expansion strategy may be affected, and investors are taking a wait-and-see attitude towards its future growth. Competition in the catering industry is intensifying, and innovation is key. Yum China rose 0.20%. Based on recent key news: 1. On March 11, Yum China repurchased shares on the Hong Kong Stock Exchange and the New York Stock Exchange, repurchasing 18,400 shares on the Hong Kong Stock Exchange at a cost of approximately HKD 7.7241 million, and 56,600 shares on the New York Stock Exchange at a cost of approximately USD 3 million. This move demonstrates the company's confidence in its own stock, driving the stock price up 2. On March 11, Yum China recorded a large transaction, with the transaction price 0.94% higher than the previous closing price, involving HKD 20.965 million. Large transactions are often seen as a positive signal for the company's stock, further supporting the rise in stock price. 3. On March 9, Yum China repurchased shares on the Hong Kong Stock Exchange and the New York Stock Exchange, repurchasing 19,000 shares on the Hong Kong Stock Exchange at a cost of approximately HKD 7.7306 million, and 57,500 shares on the New York Stock Exchange at a cost of approximately USD 3 million. The consecutive repurchase actions have enhanced market confidence in the company's stock. Significant capital inflow and increased industry confidence. **Stocks ranked among the top in industry market capitalization** Mixue Group rose 1.34%. Based on recent news, 1. On March 11, Mixue Group's subsidiary, Fulu Family Liquor Co., Ltd., was established, marking the company's official entry into the beer sector. This move is seen by the market as an important step in the company's diversification, driving up the stock price. 2. On March 11, Citic Lyon lowered Mixue Group's target price to HKD 406 but maintained an "Outperform" rating. Despite the target price reduction, analysts believe that the company's profitability will improve through raising retail prices and lowering franchise fees, supporting the rise in stock price. 3. On March 11, Mixue Ice City began deploying freshly ground coffee machines, with some franchise stores already receiving the equipment. This move demonstrates the company's expansion in its product line, further enhancing market confidence. 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