---
title: "Peacock’s NBA streams are going vertical"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/279057852.md"
description: "Peacock is introducing a vertical video format for live NBA games, enabling viewers to watch without rotating their phones. This feature, set to launch this spring, will utilize an algorithm to track players and enhance the viewing experience. This development follows NBC Sports' plans to implement a player tracking system called viztrick AiDi, which employs facial recognition technology for mobile users to focus on specific players."
datetime: "2026-03-13T14:07:17.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/279057852.md)
  - [en](https://longbridge.com/en/news/279057852.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/279057852.md)
---

# Peacock’s NBA streams are going vertical

Peacock is rolling out a native vertical video format for live sports, allowing you to watch games without turning your phone sideways. The feature will roll out to NBA games first this spring and will use an algorithm to track players and zoom in on the action.

The launch of this feature comes just months after a report from _Nikkei Asia_ revealed that NBC Sports plans on using a player tracking system called viztrick AiDi. The technology was developed by a Japanese broadcaster and uses facial recognition to allow viewers on mobile to tap their screen to focus on specific players. It's unclear whether Peacock's vertical NBA streams will use …

Read the full story at The Verge.

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