---
title: "ByteDance reportedly pauses global launch of its Seedance 2.0 video generator"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/279168813.md"
description: "ByteDance has paused the global launch of its AI video generator, Seedance 2.0, originally set for mid-March. The decision follows intense criticism from Hollywood after the model's viral videos, including one featuring Tom Cruise and Brad Pitt, led to cease-and-desist letters from studios, including Disney. ByteDance is now working on stronger intellectual property safeguards to address legal concerns. The company has not yet commented on the situation."
datetime: "2026-03-15T21:05:19.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/279168813.md)
  - [en](https://longbridge.com/en/news/279168813.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/279168813.md)
---

# ByteDance reportedly pauses global launch of its Seedance 2.0 video generator

ByteDance has paused plans to launch its new AI video model globally, according to a report in The Information.

The Chinese company, best known as TikTok’s parent organization (and now a minority shareholder in its U.S. spinoff), launched Seedance 2.0 in China back in February. Brief videos generated by the model, including a clip featuring Tom Cruise fighting Brad Pitt, soon went viral and drew intense criticism from Hollywood.

While one successful screenwriter declared that the footage meant, “It’s likely over for us,” studios quickly sent ByteDance a flurry of cease-and-desist letters, with Disney’s lawyers accusing the company of a “virtual smash-and-grab of Disney’s IP.” ByteDance responded by promising to introduce stronger safeguards for intellectual property.

The company had planned to make Seedance 2.0 available globally in mid-March, The Information said, but it’s delaying those plans as its engineers and lawyers work to avert further legal issues.

ByteDance did not immediately respond to TechCrunch’s request for comment.

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