---
title: "Coca-Cola Stock (KO) Gets Multiple Upgrades as the Company Moves Into 'Protein Shakes'"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/279291148.md"
description: "Coca-Cola (KO) has received stock upgrades from Morgan Stanley and Jefferies as it enters the protein shake market. Jefferies raised its price target for KO from $87 to $90, maintaining a Buy rating, citing the popularity of healthier beverage options like Fairlife, Coke's lactose-free milk and protein shakes. This move reflects Coca-Cola's strategy to diversify beyond sugary drinks and align with consumer trends towards healthier diets."
datetime: "2026-03-16T15:27:00.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/279291148.md)
  - [en](https://longbridge.com/en/news/279291148.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/279291148.md)
---

# Coca-Cola Stock (KO) Gets Multiple Upgrades as the Company Moves Into 'Protein Shakes'

**Story Highlights**

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-   Wall Street brokerages Morgan Stanley and Jefferies have each upgraded the stock of Coca-Cola.
-   The upgrades come as Coke pushes into the market for protein shakes.

Several Wall Street analysts have upgraded the stock of Coca-Cola (KO) as the company expands into protein shakes that are popular with consumers.

Wall Street firms Morgan Stanley (MS) and Jefferies Financial Group (JEF) have each upgraded KO stock as the company diversifies from its sugary soft drinks and moves into products that are deemed by the public to be healthier beverages.

Jefferies has raised its price target on Coca-Cola's stock to $90 from $87 previously and reiterated a Buy rating on the shares. The brokerage is bullish on Fairlife, Coke's line of lactose-free milk and protein shakes, as consumers adopt healthier diets.

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