---
title: "The latest monthly active users of brokerage apps have declined month-on-month, increasing efforts in margin financing and securities lending to seek growth"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/279500744.md"
description: "The monthly active user data of brokerage apps is an important window to observe investors' willingness to enter the market and the stickiness of brokerage users. According to the latest data from Analysys Qianfan, in February, the number of monthly active users of securities apps reached 170 million. Although it decreased by 7.52% month-on-month due to factors such as the Spring Festival holiday, it still achieved a steady growth of 2.62% year-on-year. From the recent updates and iterations of brokerage apps, many brokerages are actively increasing their margin financing and securities lending business to explore potential customers and seize market opportunities. (Securities Daily)"
datetime: "2026-03-17T23:02:18.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/279500744.md)
  - [en](https://longbridge.com/en/news/279500744.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/279500744.md)
---

# The latest monthly active users of brokerage apps have declined month-on-month, increasing efforts in margin financing and securities lending to seek growth

The monthly active data of brokerage apps is an important window to observe investors' willingness to enter the market and the stickiness of brokerage users. According to the latest data from Analysys Qianfan, in February, the number of monthly active users of securities apps reached 170 million. Although it decreased by 7.52% month-on-month due to factors such as the Spring Festival holiday, it still achieved a steady growth of 2.62% year-on-year. From the recent updates and iterations of brokerage apps, many brokerages are actively increasing their margin financing and securities lending business to explore potential customers and seize market opportunities. (Securities Daily)

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