---
title: "Morgan Stanley: Upgrades BILIBILI-W rating to \"Overweight\" with a target price of HKD 270"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/279550031.md"
description: "JP Morgan released a research report stating that it has upgraded the ratings of Bilibili's US stock and Bilibili-W's Hong Kong stock to \"Overweight.\" The target price for the former has been raised from $27 to $35, while the latter's target price has increased from HKD 210 to HKD 270. The bank indicated that the company's stock price has retreated from its high in January this year, suggesting that investors should take advantage of the current low levels to buy, as it believes the company's strategy of increasing AI investments is correct. Last year, AI became a driving factor for the company's user engagement and advertising revenue growth, and it is expected to continue driving related growth in the coming years. Furthermore, even with AI investments, the company has strong operational leverage and is still able to achieve robust profit growth this year; the bank expects adjusted net profit to grow by 25% in 2025, accelerating to 41% and 30% in 2027 and 2028, respectively. Additionally, the bank believes that Apple's recent reduction of the commission rate for the China App Store could benefit several of Bilibili's businesses, predicting a positive impact of about 3%"
datetime: "2026-03-18T07:25:05.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/279550031.md)
  - [en](https://longbridge.com/en/news/279550031.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/279550031.md)
---

# Morgan Stanley: Upgrades BILIBILI-W rating to "Overweight" with a target price of HKD 270

According to the Zhitong Finance APP, JP Morgan has released a research report stating that it has upgraded the ratings of Bilibili (BILI.US) on the US stock market and Bilibili-W (09626) on the Hong Kong stock market to "Overweight." The target price for the former has been raised from $27 to $35, while the target price for the latter has increased from HKD 210 to HKD 270.

The bank indicated that the company's stock price has retreated from its high in January this year, suggesting that investors should take advantage of the current low levels to buy, as it believes the company's strategy of increasing AI investments is correct. Last year, AI became a driving factor for the company's user engagement and advertising revenue growth, and it is expected to continue driving related growth in the coming years. Furthermore, even with AI investments, the company has strong operational leverage and is still able to achieve steady profit growth this year; the bank expects adjusted net profit to grow by 25% in 2025, accelerating to 41% and 30% in 2027 and 2028, respectively. Additionally, the bank believes that Apple's recent reduction of the commission rate for the China App Store could benefit several of Bilibili's businesses, predicting a positive impact of about 3%

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