---
title: "The Media Development Authority launches a Digital Leaders Acceleration Training Camp to assist local enterprises in adopting artificial intelligence transformation | Lianhe Zaobao"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/279881624.md"
description: "The Infocomm Media Development Authority (IMDA) has launched a Digital Leaders Accelerator Program aimed at encouraging local businesses to adopt artificial intelligence for business transformation. The program will support 2,000 enterprises over the next three years, helping them fully leverage AI. The Digital Leaders Accelerator Program is part of the National AI Empowerment Program, which aims to assist 10,000 businesses in integrating AI into their daily operations and to cultivate 100,000 talents who are proficient in their professional fields and skilled in AI applications"
datetime: "2026-03-20T03:37:17.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/279881624.md)
  - [en](https://longbridge.com/en/news/279881624.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/279881624.md)
---

# The Media Development Authority launches a Digital Leaders Acceleration Training Camp to assist local enterprises in adopting artificial intelligence transformation | Lianhe Zaobao

To promote local enterprises to adopt artificial intelligence for business transformation, the Infocomm Media Development Authority (IMDA) has launched the Digital Leaders Accelerator Bootcamp. This program helps the authority achieve its goal of supporting 2,000 enterprises from different industries to fully leverage artificial intelligence over the next three years.

The Digital Leaders Accelerator Bootcamp (DLAB) is part of the National AI Impact Programme, which was launched by the Ministry of Communications and Information, with the goal of helping 10,000 enterprises integrate AI into their daily operations and cultivating 100,000 "dual-skilled talents" who are proficient in their respective fields and knowledgeable in AI applications.

According to a statement released by the authority on Friday (March 20), the bootcamp will target local enterprises that actively embrace digital technology, featuring modular and practical courses. Participating enterprises will build AI expertise by implementing projects that address real business challenges.

"This approach helps enhance enterprises' confidence in adopting artificial intelligence. Additionally, enterprises will receive a feasible digital roadmap to guide their AI transformation journey."

#### Further Reading

Yang Liming: Launching the "AI Fast-Track Program" to cultivate 1,000 "leaders" among SMEs \[The authority strengthens the Digital Leaders Development Program to help 2,000 enterprises navigate artificial intelligence in three years  
  
!\[\](https://dss0.zbstatic5.com/s3fs-public/styles/article\_small\_crop/public/articles/2025/09/19/sahub19.79c9600c.Attachment.094440\_0.jpg? The Infocomm Media Development Authority also stated that the companies participating in the training camp will go through four stages. First, the companies will identify the business challenges that need to be prioritized and formulate clear problem statements and measurable goals. Second, the companies will evaluate potential digitalization methods and technological tools, analyze costs and benefits, and develop implementation plans.

Next, under the guidance of technical experts, the companies will use digital tools and data to develop and test small-scale, viable artificial intelligence solutions. Subsequently, the companies will create a roadmap that includes performance indicators.

One of the project partners, Ernst & Young - Parthenon (EY-Parthenon), will host the first training camp starting March 26 this year; the Boston Consulting Group will begin offering related courses in the second quarter. The Infocomm Media Development Authority will also gradually introduce new partners to expand the project content and support more companies

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