---
title: "Report: Insta360's panoramic camera and thumb camera hold the top two global market shares, with strong growth"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/280009450.md"
description: "On March 21, IDC released the 2025 Global Handheld Smart Camera Report, revealing that Insta360 ranks first in the world with market shares of 66% and 57% in the panoramic camera and thumb camera markets, respectively. The sales of panoramic cameras exceeded USD 1.212 billion, a year-on-year increase of 88%. The sales of Insta360's wide-angle, panoramic, and thumb cameras grew by 321%, 61%, and 89% year-on-year, respectively, with an overall increase of 97.5% in the sales of general action cameras"
datetime: "2026-03-21T04:42:16.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/280009450.md)
  - [en](https://longbridge.com/en/news/280009450.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/280009450.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/280009450.md) | [繁體中文](https://longbridge.com/zh-HK/news/280009450.md)


# Report: Insta360's panoramic camera and thumb camera hold the top two global market shares, with strong growth

On March 21, IDC released the 2025 Global Handheld Smart Camera Report, indicating rapid market growth, with panoramic camera sales surpassing USD 1.212 billion, a year-on-year increase of 88%. Insta360 maintained its position as the world's number one panoramic camera brand with a 66% market share, while thumb camera sales topped the global market with a 57% share, and broad sports camera sales ranked second globally. Data shows that sales of Insta360's wide-angle, panoramic, and thumb cameras increased by 321%, 61%, and 89% year-on-year, respectively, with overall broad sports camera sales growth reaching 97.5%

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