--- title: "China Aviation Securities: The media industry will evolve along the dual main lines of \"IP assetization\" and \"AI Agentization\" by 2026" type: "News" locale: "en" url: "https://longbridge.com/en/news/280078517.md" description: "China Aviation Securities released a research report indicating that the media industry will evolve along the dual main lines of \"IP assetization\" and \"AI Agentization\" by 2026. In 2025, the media sector showed a strong recovery, with the Shenwan Media Index rising by 27.17%. Revenue reached a historical high, and net profit attributable to shareholders saw a significant year-on-year reversal. The AI-driven factor has shifted from being reflected in the U.S. stock market to independent applications, driving structural differentiation and development in the industry. The core trend is that AI Agents will dominate industry transformation" datetime: "2026-03-23T01:20:04.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/280078517.md) - [en](https://longbridge.com/en/news/280078517.md) - [zh-HK](https://longbridge.com/zh-HK/news/280078517.md) --- > Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/280078517.md) | [繁體中文](https://longbridge.com/zh-HK/news/280078517.md) # China Aviation Securities: The media industry will evolve along the dual main lines of "IP assetization" and "AI Agentization" by 2026 According to the Zhitong Finance APP, China Aviation Securities released a research report stating that looking back at 2025, the media sector demonstrated strong recovery resilience. The Shenwan Media Index rose 27.17% throughout the year, outperforming the CSI 300 Index; the revenue in the first three quarters of 2025 reached a historical high of 387.48 billion yuan, with net profit attributable to the parent company reversing sharply year-on-year (37.12%). The driving factors have shifted from merely reflecting the U.S. stock market to the implementation of independently controllable applications. Domestic models like DeepSeek have driven the frequent emergence of blockbuster applications and the establishment of business models through cost reduction. The bank predicts that the media industry will evolve along the dual main lines of "IP assetization" and "AI Agentization" in 2026, with consumer logic transitioning from functionality to emotional value, and the role of AI shifting from an auxiliary tool to a business leader. ## The main viewpoints of China Aviation Securities are as follows: **Overall market performance of the media industry: events; driven market and valuation differentiation** From early 2025 to March 2026, the media sector accumulated a rise of 48.29%, presenting a three-stage event-driven market: initiated by the breakthrough of DeepSeek technology, continuing with the upward trend of the market, and peaking and retreating under the catalysis of GEO marketing models and Seedance video models; significant structural differentiation within the sector, with Game II leading the rise, while video media and education publishing performed relatively weakly. The current sector PE is 27 times, at 67.8% of the historical percentile since 2020, with significant valuation differences among sub-sectors. Digital media and film theaters are overvalued, while the publishing sector maintains a stable low valuation. **Segmented tracks: supply recovery and AI empowerment resonance** ① The gaming sector has strong supply and demand, with the issuance of licenses reaching a new high, and AI technology comprehensively reducing costs and increasing efficiency, leading to frequent new interactive products; ② Film theaters have achieved box office recovery relying on blockbusters like "Ne Zha 2," transitioning to full-dimensional IP operations, with AI comic dramas becoming a new growth point; ③ The publishing sector maintains defensiveness through educational aids and tax incentives, transitioning to content copyright management; ④ Advertising and marketing benefit from AI's efficiency across the entire chain, with GEO engine commercialization accelerating, and overseas marketing becoming the core of growth. **Core trend: AI Agent leading industry-wide scene transformation** AI has upgraded from an auxiliary tool to an AI Agent, fully taking over four core scenes: marketing, film and television, e-commerce, and AI toys through a dual-curve model of "large model empowering creativity + small model precise execution." In marketing, switching from SEO to GEO, AI becomes a super intermediary for traffic, reconstructing brand exposure and conversion logic; in film and television, multi-Agent collaboration achieves automated production from script to video, with AI comic drama production capacity being released exponentially, promoting integrated development of IP across forms; in e-commerce, AI penetrates the entire chain of traffic acquisition, guide conversion, and cross-border operations, reshaping consumer experience and overseas competitiveness; in the AI toy sector, products transition from educational tools to emotional companionship partners, with rapid growth in the global market, IP licensing and end-to-end technology becoming core barriers, and business models gradually transforming to pay-per-result (RaaS). **In 2026, the media sector will shift from valuation repair to genuine profit-driven growth.** ① Marketing side (algorithm leading): Take the lead in laying out GEO (Generative Engine Optimization) and global programmatic advertising, with marketing companies capable of RaS model verification. It is recommended to pay attention to Daily Interaction, BlueFocus Communication Group, Yidian Tianxia, and Worth Buying. ② Content side (IP assets): Own a massive copyright reserve that can be quickly transformed into AI comic dramas and short dramas, with cross-form capabilities as an IP operator. It is recommended to pay attention to Light Media, Huace Film & TV, Chinese Online, and China Publishing. ③ E-commerce: AI e-commerce is still in the early stage of industrial empowerment. With the deepening of commercialization and improvement of cost structure, it is expected to continuously release the dual value of "efficiency red seed valuation elasticity" in the future. It is recommended to pay attention to Focus Technology, Worth Buying, Saiwei Co., Ltd., and Jihong Co., Ltd. QA toys: Emotional companionship drives global penetration rate improvement, with IP and end-to-lake model driving in dual wheels. It is recommended to pay attention to Kaiying Network, Aofei Entertainment, and Yuewen Group. **Risk Warning** Risks of economic recovery not meeting expectations, risks of consumer confidence not meeting expectations, industry regulatory risks, risks of policy tightening, risks of technological development not meeting expectations, risks of content ecosystem construction not meeting expectations, risks of monetization not meeting expectations, risks of public opinion hype, and market competition risks ### Related Stocks - [Penghua CSI Media ETF (159805.CN)](https://longbridge.com/en/quote/159805.CN.md) - [GF Fund CSI Media ETF (512980.CN)](https://longbridge.com/en/quote/512980.CN.md) ## Related News & Research - [Pop Mart and Sony team up for Labubu film to expand viral toy's reach](https://longbridge.com/en/news/279689582.md) - [IP Strategy Highlights ZenO’s Public Beta for Real-World AI Data on Story | IPST Stock News](https://longbridge.com/en/news/280173523.md) - [Net Insight launches high-density JPEG XS IP platform for large-scale live production](https://longbridge.com/en/news/279749401.md) - [Linmon Media Expects Return to Profit in 2025](https://longbridge.com/en/news/279409913.md) - [How 3 AI startup CEOs personally use AI tools for work and life](https://longbridge.com/en/news/280155583.md)