--- title: "The demand for upgrading devices is recovering + the imagination space for foldable screens is vast, Apple is favored by analysts" type: "News" locale: "en" url: "https://longbridge.com/en/news/280221662.md" description: "Driven by analysts' optimism about iPhone demand, Apple's stock price has risen, outperforming some peers. Morgan Stanley analyst Erik Woodring pointed out that demand for the iPhone remains strong in multiple markets, with the proportion of users intending to upgrade in the next 12 months rising to 37%. The upgrade rate in the Chinese market has reached a record high. Despite rising prices for memory chips, Apple has not followed suit and is expected to be the only major smartphone manufacturer to achieve an increase in market share. Additionally, there is high market anticipation for a foldable iPhone, with initial demand expected to be strong" datetime: "2026-03-23T22:28:03.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/280221662.md) - [en](https://longbridge.com/en/news/280221662.md) - [zh-HK](https://longbridge.com/zh-HK/news/280221662.md) --- > Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/280221662.md) | [繁體中文](https://longbridge.com/zh-HK/news/280221662.md) # The demand for upgrading devices is recovering + the imagination space for foldable screens is vast, Apple is favored by analysts Driven by analysts' generally optimistic outlook on iPhone demand, Apple's (AAPL.US) stock price rose on Monday, outperforming some of its smartphone industry peers facing rising cost pressures. According to Zhitong Finance APP, Morgan Stanley analyst Erik Woodring pointed out in his latest research report that an internal survey conducted from September 25 to October 22 showed that demand for iPhones remains strong in multiple markets. Among them, the proportion of users intending to upgrade their iPhones in the next 12 months rose to 37%, an increase of 2 percentage points year-on-year, with the upgrade rate in the Chinese market reaching a historic high. Previously, research firm Counterpoint Research also released data indicating that iPhone sales in China grew by 23% year-on-year in the first nine weeks of this year, while the overall smartphone market declined by 4%, highlighting Apple's relative advantage in the Chinese market. At the industry level, driven by demand for artificial intelligence, there is a shortage of memory chips, leading many hardware manufacturers to raise product prices. However, Apple has not followed suit with price increases. Woodring believes that with "iPhone 17 pricing remaining unchanged" and "Android manufacturers experiencing weakened demand due to price increases in mid- to low-end models," Apple is expected to be the only major smartphone manufacturer to achieve an increase in global market share this year. Meanwhile, the market has high expectations for a potential foldable iPhone. If this product is launched, it would represent one of the most significant design changes in the history of the iPhone. Surveys show that about 27% of iPhone users globally are "very interested" in foldable devices, with this figure approaching 40% in the Chinese market. Bank of America analyst Wamsi Mohan also stated that the foldable iPhone, as a major form innovation, is expected to see strong initial demand, with the supply chain preparing for a shipment scale of 10 to 20 million units, significantly higher than competitors. Analysts point out that the recovery in iPhone demand is crucial for Apple. According to FactSet data, the market expects Apple's iPhone sales to reach $242.9 billion in fiscal year 2026, a year-on-year increase of about 16%, higher than the $209.6 billion expected for fiscal year 2025. In addition, the improvement of artificial intelligence features is also seen as a potential catalyst. Although Apple's current AI upgrades have not fully impressed consumers, Woodring emphasized that AI functionality remains a key focus for users, and Apple is slightly lagging behind the Android camp in this area. The upgrades to Siri and Apple Intelligence expected to be launched in 2026 are anticipated to become an important foundation for future monetization. In terms of stock price, Apple rose 1.4% to $251.49 on Monday, while the S&P 500 index increased by 1.1% during the same period. The overall market sentiment improvement, combined with better fundamental expectations, supported Apple's stock performance ### Related Stocks - [Apple Inc. (AAPL.US)](https://longbridge.com/en/quote/AAPL.US.md) - [T-Rex 2X Long Apple Daily Target ETF (AAPX.US)](https://longbridge.com/en/quote/AAPX.US.md) - [Direxion Daily AAPL Bull 2X Shares (AAPU.US)](https://longbridge.com/en/quote/AAPU.US.md) - [GraniteShares 2x Long AAPL Daily ETF (AAPB.US)](https://longbridge.com/en/quote/AAPB.US.md) - [Invesco S&P 500® Equal Weight Tech ETF (RSPT.US)](https://longbridge.com/en/quote/RSPT.US.md) - [iShares Semiconductor ETF (SOXX.US)](https://longbridge.com/en/quote/SOXX.US.md) - [Direxion Daily Semicondct Bull 3X ETF (SOXL.US)](https://longbridge.com/en/quote/SOXL.US.md) - [VanEck Semiconductor ETF (SMH.US)](https://longbridge.com/en/quote/SMH.US.md) - [Direxion Daily AAPL Bear 1X Shares (AAPD.US)](https://longbridge.com/en/quote/AAPD.US.md) - [Kurv Yield Premium Str Apple ETF (AAPY.US)](https://longbridge.com/en/quote/AAPY.US.md) - [YieldMax AAPL Option Income Strategy ETF (APLY.US)](https://longbridge.com/en/quote/APLY.US.md) ## Related News & Research - [High-Probability Apple Iron Condor with 22% Return Potential](https://longbridge.com/en/news/280147535.md) - [Severin Investments LLC Purchases 2,755 Shares of Apple Inc. $AAPL](https://longbridge.com/en/news/280017302.md) - [Apple Inc. $AAPL Stake Lowered by Cacti Asset Management LLC](https://longbridge.com/en/news/279908238.md) - [Apple’s WWDC 2026 event starts June 8th](https://longbridge.com/en/news/280199553.md) - [Apple Inc. $AAPL is Steadtrust LLC's 3rd Largest Position](https://longbridge.com/en/news/280017068.md)