---
title: "\"Performance\" MIXUE GROUP's annual net profit increased by 32.7% to 5.887 billion RMB, no dividend declared"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/280255434.md"
description: "MIXUE GROUP announced its full-year results for the year ending last December, with a revenue of RMB 33.56 billion, a year-on-year increase of 35.2%; net profit of RMB 5.887 billion, a year-on-year increase of 32.7%; and earnings per share of RMB 15.65. The company has decided not to declare a dividend. During the period, gross profit was RMB 10.452 billion, a year-on-year increase of 29.7%. The number of franchise stores increased from 46,462 to 59,785, an increase of 28.7%"
datetime: "2026-03-24T04:17:37.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/280255434.md)
  - [en](https://longbridge.com/en/news/280255434.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/280255434.md)
---

# "Performance" MIXUE GROUP's annual net profit increased by 32.7% to 5.887 billion RMB, no dividend declared

MIXUE GROUP (02097.HK) announced its full-year results for the year ending December last year, with a revenue of RMB 33.56 billion, an increase of 35.2% year-on-year. Net profit was RMB 5.887 billion, up 32.7% year-on-year; earnings per share were RMB 15.65. No dividend was declared.

During the period, the group's gross profit was RMB 10.452 billion, an increase of 29.7% year-on-year. The gross margin for merchandise and equipment sales decreased from 31.2% in 2024 to 29.9% last year, mainly due to changes in revenue structure and rising costs of certain raw materials. The gross margin for franchise and related services increased from 80.4% in 2024 to 82.6% last year, primarily due to the continued expansion of the franchise store network, which enhanced economies of scale.

The number of franchise stores of the group increased from 46,462 as of the end of 2024 to 59,785 last year, a growth of 28.7%. As of December 31 last year, the number of directly operated stores was 38, compared to 17 at the end of 2024

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