---
title: "MIXUE Group Delivers Strong 2025 Revenue and Profit Growth on Franchise Expansion"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/280259491.md"
description: "MIXUE Group, a China-based beverage and dessert franchise operator, reported a 35.2% year-on-year revenue increase to RMB33.56 billion for 2025, with profits rising 33.1% to RMB5.93 billion. The growth is attributed to franchise expansion, despite narrowing margins on goods due to rising raw material costs. The latest analyst rating for MIXUE Group Class H (HK:2097) is a Hold, with a price target of HK$484.00. The company focuses on supplying products and services to its expanding store network, positioning itself strongly in the mass-market tea and ice cream segment."
datetime: "2026-03-24T04:38:26.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/280259491.md)
  - [en](https://longbridge.com/en/news/280259491.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/280259491.md)
---

# MIXUE Group Delivers Strong 2025 Revenue and Profit Growth on Franchise Expansion

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MIXUE Group Class H ( (HK:2097) ) has provided an update.

MIXUE Group, a China-based beverage and dessert franchise operator, generates most of its revenue from sales of goods and equipment to franchised outlets, supplemented by franchise and related service income. Its growth strategy relies on expanding its store network, which enhances economies of scale and supports high-margin franchise services.

For 2025, the group reported revenue of RMB33.56 billion, up 35.2% year-on-year, with profit rising 33.1% to RMB5.93 billion, reflecting strong expansion in sales and franchising. While overall gross profit increased 29.7%, margins on goods and equipment narrowed due to higher raw material costs and mix changes, partly offset by improved profitability in franchise services, underscoring both growth momentum and cost pressures for stakeholders.

The most recent analyst rating on (HK:2097) stock is a Hold with a HK$484.00 price target. To see the full list of analyst forecasts on MIXUE Group Class H stock, see the HK:2097 Stock Forecast page.

**More about MIXUE Group Class H**

MIXUE Group is a China-based company operating a large franchised beverage and dessert retail network, primarily focused on selling goods and equipment to its stores and providing franchise and related services. The group’s business model centers on supplying products and support to an expanding store base, positioning it as a major player in the mass-market tea and ice cream segment.

**Average Trading Volume:** 468,237

**Technical Sentiment Signal:** Strong Sell

**Current Market Cap:** HK$128.2B

For a thorough assessment of 2097 stock, go to TipRanks’ Stock Analysis page.

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