---
title: "Keep Narrows Loss and Posts First Adjusted Profit as It Deepens AI Fitness Pivot"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/280406938.md"
description: "Keep Inc. reported a 20.7% decline in 2025 revenue to RMB1.64 billion, with a net loss of RMB71.8 million, despite achieving its first adjusted net profit. The company is shifting towards an AI-powered fitness ecosystem, focusing on cost control and operational efficiency. Membership penetration increased to 12.6%, indicating better monetization, while the broader sports and fitness market in China remains favorable. Keep Inc. operates in the sports and fitness industry, offering a combination of digital content and technology-enabled services."
datetime: "2026-03-25T00:08:51.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/280406938.md)
  - [en](https://longbridge.com/en/news/280406938.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/280406938.md)
---

# Keep Narrows Loss and Posts First Adjusted Profit as It Deepens AI Fitness Pivot

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An update from Keep, Inc. ( (HK:3650) ) is now available.

Keep Inc. reported a 20.7% decline in 2025 revenue to RMB1.64 billion as monthly active users fell, but gross margin improved to 52.2% and net loss narrowed sharply to RMB71.8 million. The company achieved its first adjusted net profit, reflecting tighter cost control and improved operational efficiency despite softer top-line performance.

Management emphasized a “lean-and-fit” strategy and the ongoing shift from a content-driven platform to an AI-powered fitness and health ecosystem, integrating AI infrastructure with services and hardware to strengthen its competitive moat. While average monthly users and subscribing members declined, membership penetration rose to 12.6%, indicating deeper monetization of its core user base as China’s expanding sports and fitness market provides a favorable macro backdrop.

**More about Keep, Inc.**

Keep Inc., listed in Hong Kong, operates in China’s sports and fitness industry, offering an AI-driven fitness and health ecosystem that combines digital fitness content, technology-enabled services and premium consumer products. The platform focuses on mass-market fitness users while also tapping into emerging niche sports trends amid rising national fitness participation and spending.

**Average Trading Volume:** 869,862

**Technical Sentiment Signal:** Sell

**Current Market Cap:** HK$1.37B

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