---
title: "Wen Deyi Appointed POP MART Chief Growth Officer"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/280416056.md"
description: "Wen Deyi was appointed as POP MART's Chief Growth Officer on March 25th, attending the 2025 annual performance conference. This position adjustment occurred before the annual report release. Previously, Wen Deyi and Si De jointly served as Co-COOs of POP MART, responsible for the management and operation of global business. Wen Deyi was primarily responsible for operations and management in the Asia-Pacific and European regions, while Si De was responsible for the Greater China and Americas regions"
datetime: "2026-03-25T05:23:11.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/280416056.md)
  - [en](https://longbridge.com/en/news/280416056.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/280416056.md)
---

# Wen Deyi Appointed POP MART Chief Growth Officer

On March 25th, in the list of management attending POP MART's 2025 annual performance conference, Wen Deyi appeared as the Chief Growth Officer. Jiemian News has learned that Wen Deyi's position was just adjusted before the annual report release. Previously, Wen Deyi and Si De were Co-COOs of POP MART, jointly responsible for the management and operation of the group's global business. Wen Deyi was previously responsible for operations and management in the Asia-Pacific and European regions, while Si De was responsible for the Greater China and Americas regions.

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