---
title: "POP MART's core small home appliance OEM is Xinbao Electrical Appliances Holdings; large-scale stocking has begun"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/280428288.md"
description: "POP MART will launch IP-centric small home appliance products in April, mainly selling through e-commerce platforms such as JD.com. Its core OEM partner is Xinbao Electrical Appliances Holdings, producing products including electric kettles, coffee makers, electric toothbrushes, and hair dryers. The company has entered a large-scale stocking phase, with plans to target domestic markets first, followed by overseas markets"
datetime: "2026-03-25T07:16:47.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/280428288.md)
  - [en](https://longbridge.com/en/news/280428288.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/280428288.md)
---

# POP MART's core small home appliance OEM is Xinbao Electrical Appliances Holdings; large-scale stocking has begun

During POP MART's earnings conference call, Chairman and CEO Wang Ning stated that the company will launch IP-centric derivative small home appliance products in April, which will be sold on e-commerce platforms such as JD.com. In response, a reporter learned from an insider that POP MART's core small home appliance OEM partner is Xinbao Electrical Appliances Holdings. It is understood that the cooperation model between the two parties primarily involves OEM production, with current product categories including electric kettles, coffee makers, electric toothbrushes, and hair dryers. The company has now entered a large-scale stocking phase. The target market plan is likely to be domestic first, followed by overseas." (Lanjinger News)

### Related Stocks

- [002705.CN](https://longbridge.com/en/quote/002705.CN.md)
- [09992.HK](https://longbridge.com/en/quote/09992.HK.md)

## Related News & Research

- [China's Pop Mart warns of 2026 profit margin pressure from higher costs](https://longbridge.com/en/news/286185719.md)
- [Pop Mart Declares Final 2025 Dividend and Sets HKD Payout Terms](https://longbridge.com/en/news/286254762.md)
- [Pop Mart expands IP empire with debut dessert store in Hebei province](https://longbridge.com/en/news/286178772.md)
- [Pop Mart shares sink despite revenue surge, as analysts say Labubu reliance worries investors](https://longbridge.com/en/news/280487493.md)
- [China’s Warren Buffett calls Pop Mart a long-term buy, hints at owning stake](https://longbridge.com/en/news/283124255.md)