---
title: "The \"Apple AI narrative\" that investors in the fruit chain have been focusing on has finally reached its climax! The highly anticipated Siri AI may be unveiled in June"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/280432651.md"
description: "Apple plans to launch a standalone Siri app and an \"Ask Siri\" button in the upcoming iOS 27 operating system, marking a significant shift in its AI strategy. It is expected that Apple will unveil the new personalized Siri AI voice assistant at the Global Developers Conference in June. This update will be rolled out in phases and will include multiple new features aimed at enhancing user experience and privacy protection"
datetime: "2026-03-25T07:51:26.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/280432651.md)
  - [en](https://longbridge.com/en/news/280432651.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/280432651.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/280432651.md) | [繁體中文](https://longbridge.com/zh-HK/news/280432651.md)


# The "Apple AI narrative" that investors in the fruit chain have been focusing on has finally reached its climax! The highly anticipated Siri AI may be unveiled in June

According to reports from media citing informed sources, as a key component of its delayed launch last year focused on reintroducing a more personalized version of the Siri AI omnipotent voice assistant, the American consumer electronics leader Apple Inc. (AAPL.US), which boasts popular product lines such as the iPhone and iPad, is likely to launch a standalone Siri application and a system-level button named "Ask Siri" in the upcoming iOS 27 operating system. **Apple is currently undergoing a thorough reconstruction of the Siri voice assistant based on cutting-edge artificial intelligence technology and plans to unveil the long-awaited first version of the Siri AI voice assistant at the global developer conference in June this year.**

The upcoming features of the Siri AI voice assistant are likely just a part of Apple's grand vision for Siri AI, rather than a complete delivery of the so-called omnipotent level voice assistant. The Siri AI voice assistant set to debut at the June WWDC is more like "Apple's technology roadmap + the first batch of important AI features" rather than the full realization of the final version of the Siri AI omnipotent voice assistant.

From an engineering and product rhythm perspective, a phased release is actually the most realistic choice for Apple. This is because the new version of the Siri AI voice assistant involves not only model capabilities but also personal context, App Intents, system search alternatives, in-app proxy execution, cross-device consistency, and the reconstruction of privacy and permission frameworks.

**The independent Siri App that Apple plans to launch in June, the unified Siri Q&A entry replacing Spotlight, the "Ask Siri" system-level menu, the "Write with Siri" entry, and the previously delayed Personal Context and screen awareness, essentially form a set of interrelated modules that do not necessarily mature in sync. For a highly system-coupled platform like Apple, breaking these capabilities into iOS 27, macOS 27, and subsequent minor versions rolling out is more in line with its consistent methodology of controlling quality, reducing system-level risks, and gradually refining user experience.** Therefore, Apple's latest plan to release the independent Siri App, Ask Siri button, and new interface in June will be the starting gun for Apple's AI counterattack, not the finish line.

## Partnering with Google to Innovate Edge AI! The highly anticipated Siri AI voice assistant is about to debut

According to reports from media citing informed sources, Apple has promised to gradually release the new Siri AI voice assistant in batches by 2026, which is likely to feature a refreshed and eye-catching appearance and provide a smooth experience similar to other generative AI chatbots.

The initial version of this voice assistant is planned to debut in June, when Apple will hold its annual developer conference (WWDC) and announce significant updates to its various operating systems. Apple confirmed on Monday that this major official event, known as WWDC, will take place from June 8 to June 12 **Insiders reveal that Apple is testing a standalone Siri application and a system-level "Ask Siri" feature, both of which will be core components of iOS 27 and macOS 27, officially debuting at WWDC on June 8.**

The new version of Siri, internally codenamed "Campo," will feature a chatbot-like conversational experience, supporting both text and voice interactions, and will be able to complete tasks directly within applications. This marks a significant shift in Apple's AI strategy.

The restructuring comes against the backdrop of delays in the rollout of Apple's exclusive AI feature—Apple Intelligence. **The new Siri features announced at the 2024 WWDC never officially launched, and plans originally set for a spring 2025 release have faced repeated postponements. The major release of the new version of Siri is seen as a crucial counterattack by Apple under pressure from competitors like ChatGPT and Google Gemini, who are continuously updating and iterating.**

Insiders indicate that **the new version of Siri, codenamed Campo, will be able to access certain specific data from users' Apple devices, such as messages and emails, to assist them in completing tasks.** The application will also be capable of performing some AI-driven tasks, fetching news, and searching the internet within the app.

**The latest feature tests and the new version of Siri set to debut at WWDC in June are just a small part of Apple's long and challenging "artificial intelligence journey."** As early as June 2024, Apple announced its ambition to transform the Siri voice assistant into an "edge AI superintelligence." That year, the consumer electronics leader, which boasts the world's most popular smart products like the iPhone and iPad, showcased several capabilities that allowed the AI assistant to comprehensively access personal data and screen content, thereby efficiently and thoughtfully fulfilling user requests.

**In terms of the AI technology foundation, it will be supported by one of the world's leading AI large models—the exclusive Gemini AI large model from Google.** Earlier in January, the American tech giant Alphabet confirmed that it had reached a multi-year agreement with Apple, the consumer electronics leader with the world's most popular smart products like the iPhone and iPad, to provide the core AI large model support for the edge AI technology of this iPhone smartphone brand, including the Siri AI voice assistant with newly embedded AI features after updates.

This AI collaboration is a significant boon for both parties, as Apple’s Siri finally welcomes a breakthrough transformation based on AI. At that time, Google’s parent company Alphabet (GOOGL.US) reached a market value of $4 trillion for the first time, driven by the multi-year agreement with Apple, becoming the company with the second-highest total market value globally, only behind Nvidia (with $4.5 trillion) **From the strict engineering definition of "underlying end-side large models," this time Apple's AI functionality receiving support from Google's Gemini is more like an "intelligence layer upgrade/external powerful brain" for Siri/Apple Intelligence.** According to a joint statement from Google and Apple, Apple's next-generation Apple Foundation Models will be "based on Gemini's exclusive AI large model and cloud computing technology," and will be used for new exclusive AI features in Apple's future, including a "more personalized Siri AI voice assistant." However, the current Apple Intelligence AI functionality will continue to be available for Apple users.

Integrating large AI models with consumer electronic terminals such as PCs and smartphones to create models capable of running offline inference performance on local devices while also leveraging vast cloud AI computing resources to meet users' deeper personal needs has become the core content of the "AI planning blueprint" for many consumer electronics technology companies worldwide.

**In the vision of Apple fans for the Siri update iteration, with the support of cloud and end-side AI large models, the positioning of Apple's Siri may no longer be a clumsy formal voice assistant. By combining cloud AI computing resources and end-side generative artificial intelligence capabilities, Apple's iPhone models are expected to achieve a "personal AI assistant" that better meets individual user needs, similar to the "omnipotent AI companion" in the movie "HER."** Apple has stated that the updated Siri voice assistant will be able to utilize users' personal information to answer questions and perform actions across various applications.

## "Apple AI Narrative" Finally Reaches a Climactic Chapter

**A senior analyst team at JP Morgan, led by Samik Chatterjee, recently stated that the upcoming personalized Siri AI voice assistant could help this veteran tech giant move towards a stronger performance growth curve.**

In a recent investor report, these analysts wrote: "In our view, the significant launch of the personalized Siri AI voice assistant allows this intelligent service to maintain conversational context in the AI Companions environment, which will largely determine the likelihood of Apple's success in its grand plan for AI Companions, including its closely related multimodal input modes across voice, text, and images, and its comprehensive integration capabilities with applications."

Combining the latest information from informed sources and recent reports from multiple media outlets, the core of this round of Apple Siri voice assistant upgrades is **not just about becoming "smarter and more intelligent," but rather transitioning from a traditional voice assistant to a system-level AI intelligent agent entry point. This also means that the "Apple AI narrative," which institutional and retail investors have long focused on since 2024 and revolves around the "fruit chain" (Apple-led global supply chain), has finally reached a climactic chapter.** The new version of Siri has been initially described by informed sources as having a chatbot-like interface, supporting both voice and text interactions. **The new form in testing includes a standalone Siri App, an "Ask Siri" button, and deeper system-level integration; it will also have deeper access to personal data such as messages, emails, and notes on user devices, allowing it to complete tasks within applications, conduct online searches, and generate richer answers. In simple terms, Apple plans to upgrade not just a simple touch button, but the entire interaction layer, search layer, personal context layer, and task execution layer.**

The standalone Siri App, the Ask Siri button, and even a potential unified search/Q&A interface that could replace Spotlight are all transforming Siri from a "passively invoked voice function" into a "proactively handling search, Q&A, content understanding, and task execution front-end entry." **The new version of Siri will no longer just answer general questions; it will read personal context, understand the user's current device status, historical conversations, and in-app content. More critically, Apple aims to establish an agent-based workflow system with Siri AI, hoping that Siri will truly enter apps to complete more complex reasoning workloads.**

However, from an execution rhythm perspective, even if it makes a significant debut in June, it is highly likely that this is just one part of Apple's grand vision for Siri AI or what can be termed as the "first phase." For Apple, phased releases are the most realistic choice, breaking down transformative and rapidly iterating AI capabilities into iOS 27, macOS 27, and subsequent minor versions, which aligns with its consistent methodology of controlling quality, reducing system-level risks, and gradually refining user experience.

From an industry chain perspective, **Apple has finally begun to shift from being a previous "AI demonstrator" to an "AI agent-based operating system transformer," dedicated to integrating the strongest system capabilities in the tech field, privacy control capabilities, and exclusive advantages at the terminal entry with the powerful general AI capabilities of one of the world's leading AI models, Gemini.** If Apple successfully stabilizes a series of heavyweight AI features based on the Siri AI super voice assistant, such as "personalized context + cross-application execution + multimodal interaction," from June this year to early 2027, the long-stagnant Apple stock price and the "Apple supply chain" will welcome a series of significant catalysts based on edge AI transformation

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