--- title: "Pop Mart billionaire Wang Ning loses $2.7B in net worth amid slide in Labubu maker's stock" type: "News" locale: "en" url: "https://longbridge.com/en/news/280744669.md" description: "Wang Ning, founder of Pop Mart, has lost $2.7 billion in net worth as the company's stock fell over 22% following its 2025 earnings report. Despite a 184.7% increase in sales to 37.1 billion yuan and a nearly fourfold rise in net profit, concerns about slowing overseas growth and disappointing revenue projections have emerged. Analysts noted a reduction in dividend payouts and execution risks in new ventures. Wang aims for at least 20% revenue growth this year while maintaining profitability, as Pop Mart diversifies its product offerings beyond its popular Labubu character." datetime: "2026-03-27T07:26:03.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/280744669.md) - [en](https://longbridge.com/en/news/280744669.md) - [zh-HK](https://longbridge.com/zh-HK/news/280744669.md) --- > Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/280744669.md) | [繁體中文](https://longbridge.com/zh-HK/news/280744669.md) # Pop Mart billionaire Wang Ning loses $2.7B in net worth amid slide in Labubu maker's stock Shares of the Hong Kong-listed toymaker fell on Wednesday after it reported its full-year 2025 results, cutting Wang’s net worth to $13.6 billion, according to _Forbes_. His fortune is largely tied to his stake in the company. The decline came even as the firm delivered strong results, with 2025 sales surging 184.7% year-on-year to 37.1 billion yuan (US$5.4 billion) and net profit jumping nearly fourfold to 13 billion yuan. Investors were focused on signs of slowing growth in overseas markets in the last quarter of the year. Ke Yan, Singapore-based head of research at DZT Research, said earlier quarterly updates suggest a "significant deceleration" in growth outside China compared with the third quarter, when sales had jumped about 245%. Morningstar analyst Jeff Zhang added that both revenue and profit growth fell short of analysts’ estimates, raising concerns about the long-term strength of the company’s core intellectual properties. "A pullback in dividend payout ratio to 25% in 2025 from 35% in 2024 is another negative to us," Zhang said, as quoted by _Reuters_. "Pop Mart has also doubled down on the licensing business and theme park operations, but we think execution risks remain high." Various Labubu soft toys from Pop Mart. Labubu dolls are a creation of Dutch-Hong Kong designer Kasing Lung and wildly popular among youth and children. Photo by ANP via AFP The toymaker’s main growth driver has remained the global popularity of Labubu, the snaggle-toothed character that has evolved into a worldwide collectible sensation. But it is now broadening its intellectual property lineup, aiming to diversify its IP portfolio by promoting new characters such as Twinkle Twinkle as standalone draws rather than substitutes for Labubu. Wang, who serves as the firm’s CEO and chairman, said in a post-earnings call that "Pop Mart has more than just Labubu." He acknowledged the challenges of sustaining rapid expansion, comparing the experience to "a rookie racing driver suddenly thrown onto an F1 circuit — both the driver and the car are under immense pressure," as quoted by _Bloomberg_. Looking ahead, Wang said the company expects revenue to grow by at least 20% year-on-year this year, but stressed that profitability will not be sacrificed. "We won't pursue overly aggressive growth that boosts revenue at the expense of profitability," Wang said. Wang Ning, founder and CEO of Popmart. Photo from HSG's website Pop Mart also said it would continue to add new product categories such as home appliances, which are expected to debut as early as next month. Started in 2010 by then-23-year-old Wang as a small toy shop in China, Pop Mart has surged in recent years thanks to Labubu, an "ugly-cute" character that has resonated strongly with consumers and quickly became the company’s top-selling IP worldwide. Labubu shot to fame in 2024 after Blackpink’s Lisa shared photos featuring the toy with her 100 million Instagram followers, helping propel it into the global spotlight. Wang previously ranked among the top 10 richest people in China last year, with his net worth reaching as high as $27.5 billion in late August, when Pop Mart’s market cap hit around $56 billion. Shares of the firm, along with the tycoon’s fortune, have shrunk since then amid signs that the Labubu hype is fading. ### Related Stocks - [POP MART (09992.HK)](https://longbridge.com/en/quote/09992.HK.md) - [Pop Mart International Group Limited (HPPD.SG)](https://longbridge.com/en/quote/HPPD.SG.md) ## Related News & Research - [Boost for Pop Mart’s shares from buyback likely limited](https://longbridge.com/en/news/280724952.md) - [Pop Mart shares sink despite revenue surge, as analysts say Labubu reliance worries investors](https://longbridge.com/en/news/280487493.md) - [Pop Mart Revenue Tops 30 Billion Net Profit Surges 284%, Why Did Stock Price Plummet 15%?](https://longbridge.com/en/news/280420484.md) - [Labubu maker Pop Mart meets 2025 revenue expectations](https://longbridge.com/en/news/280414763.md) - [Pop Mart's Profit Soars 309% in 2025; Misses Estimates](https://longbridge.com/en/news/280415757.md)