---
title: "Lesi Group Doubles Revenue but Sees Profit Slide as Media Rebates Shrink"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/280801686.md"
description: "Lesi Group Limited reported a 127.3% increase in revenue to RMB1.55 billion for 2025, driven by economic recovery and shifts in China's consumer market. However, gross profit fell 16.9% and profit attributable to shareholders dropped 45.3% due to reduced media rebates and pricing concessions. The company is focusing on comprehensive marketing solutions and investing in AI-driven technologies to enhance its position in the competitive mobile advertising market. Analysts rate the stock as a Buy with a target price of HK$1.00."
datetime: "2026-03-27T12:01:13.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/280801686.md)
  - [en](https://longbridge.com/en/news/280801686.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/280801686.md)
---

# Lesi Group Doubles Revenue but Sees Profit Slide as Media Rebates Shrink

### Claim 30% Off TipRanks Premium

-   Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions
-   Stay ahead of the market with the latest news and analysis and maximize your portfolio's potential

An update from Lesi Group Limited ( (HK:2540) ) is now available.

Lesi Group Limited reported a sharp top-line expansion for 2025, with revenue surging 127.3% year-on-year to RMB1.55 billion and total gross billing jumping 172.7% to RMB2.73 billion, driven by the recovery in the macro economy and structural shifts in China’s consumer market. Despite this scale-up, gross profit fell 16.9% and profit attributable to shareholders dropped 45.3%, as reduced industry media rebates and pricing concessions compressed margins and weighed on profitability.

Management said the Group is intensifying its focus on comprehensive marketing solutions for high-quality clients in fast-growing sectors, while investing in AI-driven creative automation, omnichannel measurement and immersive ad formats. By integrating generative AI into end-to-end campaign management and pursuing strategic partnerships to bolster technology and services, Lesi aims to defend and expand its position in China’s highly competitive mobile advertising market and improve the effectiveness and transparency of its offerings for advertisers.

The most recent analyst rating on (HK:2540) stock is a Buy with a HK$1.00 price target. To see the full list of analyst forecasts on Lesi Group Limited stock, see the HK:2540 Stock Forecast page.

**More about Lesi Group Limited**

Lesi Group Limited is a Cayman Islands-incorporated company listed in Hong Kong that operates in the mobile advertising and digital marketing industry. The Group acts as a distributor for major PRC technology media publishers, delivering mobile ads across 28 leading platforms, including short video, search, news, browser, app store, and social media channels to reach diverse mobile user segments.

**Average Trading Volume:** 112,558

**Technical Sentiment Signal:** Sell

**Current Market Cap:** HK$565M

Learn more about 2540 stock on TipRanks’ Stock Analysis page.

### Related Stocks

- [159805.CN](https://longbridge.com/en/quote/159805.CN.md)
- [02540.HK](https://longbridge.com/en/quote/02540.HK.md)
- [516190.CN](https://longbridge.com/en/quote/516190.CN.md)
- [517770.CN](https://longbridge.com/en/quote/517770.CN.md)
- [512980.CN](https://longbridge.com/en/quote/512980.CN.md)

## Related News & Research

- [Microsoft’s Xbox PC app hints at China expansion for Game Pass](https://longbridge.com/en/news/286259312.md)
- [Agentio Unveils YouTube Creator Performance Measurement Guide for Brands](https://longbridge.com/en/news/286125931.md)
- [IMAX China announces annual general meeting](https://longbridge.com/en/news/287031863.md)
- [Angelina Jolie lists L.A. estate once owned by a famous filmmaker for $30 million](https://longbridge.com/en/news/286882940.md)
- [US probing if China firms cut output of containers before pandemic, says CBS](https://longbridge.com/en/news/286944311.md)