---
title: "Zhou Hongyi: Tokens will never be used like mobile data with a monthly unlimited plan."
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/280897762.md"
description: "At the Global Unicorn Companies Conference, Zhou Hongyi, founder of 360, discussed the limitations of tokens in AI compared to mobile data. He explained that while traditional internet data traffic benefits from low marginal costs due to infrastructure capacity, AI relies on computing power and resources, which incur higher costs for complex tasks. Thus, tokens, representing the cost of intellectual and computing power, cannot achieve unlimited usage like mobile data plans."
datetime: "2026-03-29T05:50:00.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/280897762.md)
  - [en](https://longbridge.com/en/news/280897762.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/280897762.md)
---

# Zhou Hongyi: Tokens will never be used like mobile data with a monthly unlimited plan.

At the Global Unicorn Companies Conference, Zhou Hongyi, founder of 360, interpreted the recent "Lobster Craze" (OpenClaw intelligent agent). Regarding the question of when tokens will become as accessible and affordable to ordinary people as mobile data, Zhou Hongyi stated: The core of the traditional internet is data traffic. Its infrastructure (such as fiber optics) has almost unlimited capacity, and user data usage is directly proportional to duration and volume. The more users a platform has, the lower the marginal cost becomes. However, AI is completely different. The essence of AI operation is the consumption of computing power, information processing, and "intellectual costs," following the logic of information and energy conservation: the more complex the task and the deeper the demand, the higher the computing power and resources consumed will inevitably be. It is impossible to complete extremely complex tasks with extremely low investment. Tokens are a unit of measurement for the intellectual and computing power consumed by artificial intelligence. The unit price is relatively fixed, and the more it is used, the higher the cost. Therefore, tokens can never achieve unlimited monthly usage like mobile data. (Jinshi)

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