---
title: "HK&S HOTELS: Aiming to transform into a resort-type property, considering the \"asset efficiency\" growth model"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/280938383.md"
description: "The newly appointed CEO of HK&S HOTELS, Hu Weicheng, stated that the group plans to transform into a resort-type property, expand its service range, consider an \"asset efficiency\" growth model, and reduce direct asset holdings. Hu Weicheng mentioned that competition in the hotel industry is intensifying, but The Peninsula Hotels maintains a leading position and is expected to benefit from the recovery of Hong Kong's tourism industry, with a 13% increase in revenue per available room last year. The group will adopt a dynamic pricing strategy to enhance customer experience and cater to business and leisure travel trends"
datetime: "2026-03-30T01:27:56.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/280938383.md)
  - [en](https://longbridge.com/en/news/280938383.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/280938383.md)
---

# HK&S HOTELS: Aiming to transform into a resort-type property, considering the "asset efficiency" growth model

The newly appointed CEO of HK&S HOTELS (00045.HK), Benjamin Vuchot, stated in a newspaper interview that the Peninsula brand itself has strong advantages and is firmly positioned in the existing market. However, it currently focuses mainly on urban hotels, and guests hope the brand can accompany them to more travel destinations, including resorts, ski resorts, and yachts. Therefore, the group is opening up new possibilities to expand its service range and diversify its products, gradually broadening to a more balanced vacation property portfolio.

Vuchot mentioned that the group is actively considering a shift towards an "asset right" growth model, increasing partnerships and reducing direct asset ownership. He explained that the hotel industry is capital-intensive, requiring substantial funds to build hotels, and the "asset right" concept lies between heavy and light assets, meaning that some funds will still be invested in new hotel developments to maintain "stakeholder interests" while establishing closer cooperation with partners, which can release more capabilities and opportunities and accelerate expansion.

Regarding pricing strategy, Vuchot believes that the current hotel industry has high price transparency. The group adopts a dynamic pricing approach to ensure brand positioning and integrity, and through revenue management and technological collaboration, ensures reasonable room rates while providing services that exceed expectations. In recent years, a new "business + leisure" travel trend has emerged, and the Peninsula Hotels are actively catering to market needs by offering long-stay discounts, designing rooms more suitable for office work, and enhancing technology applications, such as providing seamless Wi-Fi connections in transfer vehicles to improve the overall guest experience.

In terms of the Hong Kong market, Vuchot admitted that competition in the local hotel industry has intensified, but the Peninsula Hotels maintain a leading position, and he holds a positive outlook on the luxury hotel sector. He also pointed out that the Hong Kong Tourism Board is actively exploring new sources of visitors, with an increase in international travelers to Hong Kong, benefiting the tourism, hotel, and catering industries, and allowing Hong Kong to return to the international stage. Last year, the company's revenue per available room (RevPAR) increased by 13%, reflecting the revitalization of Hong Kong's urban vitality. Upcoming events such as art weeks, rugby tournaments, and financial conferences will fill the city with energy, benefiting the hotel industry, and there is hope for more positive collaborations with major events to create comprehensive solutions that attract overseas travelers

### Related Stocks

- [00045.HK](https://longbridge.com/en/quote/00045.HK.md)

## Related News & Research

- [HSH Shareholders Back All Resolutions at 2026 Annual Meeting](https://longbridge.com/en/news/286248450.md)
- [Hongkong & Shanghai Hotels Posts Mixed Q1 2026 Metrics Across Hotels and Leasing](https://longbridge.com/en/news/286194761.md)
- [HSH Tightens Governance With New Finance and Investment Committee Mandate](https://longbridge.com/en/news/286250464.md)
- [ZAWYA: Introducing Atheel, KAFD Hotel, a new Saudi luxury business hotel in the heart of Riyadh's King Abdullah Financial District](https://longbridge.com/en/news/286733522.md)
- [ZAWYA: Osool Integrated Real Estate Company signs strategic agreement with TAIBA](https://longbridge.com/en/news/286763706.md)