---
title: "ASIA PIONEER Entertainment has reached a strategic cooperation with the poker brand BEE to deepen its layout in the Asia-Pacific region"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/281151265.md"
description: "ASIA PIONEER Entertainment signed a strategic cooperation agreement with the Belgian playing card manufacturing group Cartamundi on March 27, 2026, aiming to deepen its layout in the Asia-Pacific region. This cooperation will introduce international brands and technologies to promote the diversified development of Macau's economy. The agreement emphasizes sustainable technology and Macau manufacturing, committed to making Macau an important platform connecting Europe, Portuguese-speaking countries, and the Asian market. Both parties will announce more progress in the coming months"
datetime: "2026-03-31T08:27:35.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/281151265.md)
  - [en](https://longbridge.com/en/news/281151265.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/281151265.md)
---

# ASIA PIONEER Entertainment has reached a strategic cooperation with the poker brand BEE to deepen its layout in the Asia-Pacific region

Macau-based company Asia Pioneer Entertainment (08400.HK), listed in Hong Kong, signed a strategic cooperation agreement with the Belgian playing card manufacturing group Cartamundi on March 27, 2026, at the "Macau International Environmental Cooperation Development Forum and Exhibition (MIECF)."

Asia Pioneer Entertainment's Executive Director and CEO Eric Wu stated that this cooperation not only introduces top international brands and technologies but also reflects APE's forward-looking layout in promoting the diversified development of Macau's economy.

Jason Pearce, Managing Director of Cartamundi Asia Pacific, added that Macau, as an important gateway to Asia, has unique advantages and is an ideal platform for the group's next step of development. The signed agreement is just the starting point for development, aiming to bring global innovative technologies closer to Macau.

The signing ceremony focused on building a strategic framework, with both parties announcing that more progress will be revealed in the coming months. Highlights include: sustainable technology, Macau manufacturing: the agreement lays the foundation for sustainable and efficient production models. Promoting moderate economic diversification, integrating high-tech and green innovation concepts, echoing Macau's development positioning of "one center, one platform, one base." Connecting global markets: positioning Macau as an important bridgehead linking Europe, Portuguese-speaking countries, and Asian markets. Fulfilling responsibility commitments: jointly committed to innovation and building a greener future

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