--- title: "Igniting the Crazy Mazu Business Opportunity! 7-ELEVEN Doubles Inventory with Support from Mobile Shopping Carts and Home Delivery Services" type: "News" locale: "en" url: "https://longbridge.com/en/news/281294936.md" description: "7-ELEVEN has doubled its inventory planning to support the upcoming \"Crazy Mazu\" event, which is expected to attract millions of devotees. Stores will offer tea offerings, vegetarian products, and Mazu souvenirs, and will set up a supply area. The Xinguang store will provide delivery services to facilitate the sending of items for believers. 7-ELEVEN has also launched \"Trendy Mazu\" products and promotional activities, expecting related sales to grow by 20%" datetime: "2026-04-01T03:25:58.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/281294936.md) - [en](https://longbridge.com/en/news/281294936.md) - [zh-HK](https://longbridge.com/zh-HK/news/281294936.md) --- > Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/281294936.md) | [繁體中文](https://longbridge.com/zh-HK/news/281294936.md) # Igniting the Crazy Mazu Business Opportunity! 7-ELEVEN Doubles Inventory with Support from Mobile Shopping Carts and Home Delivery Services Welcome the Heavenly Mother! This year, during the lunar month of March, the "Crazy Mazu" event will kick off with the Mazu from Baishatun Gongtian Temple setting off for pilgrimage on the night of April 12, followed by the Mazu from Dajia Zhenlan Temple starting the procession on the evening of April 17. This annual faith event is expected to attract millions of devotees to participate. Uni-President Enterprises Corporation （2912） has proactively planned to double the stock supply at its central region stores, providing tea and vegetarian products along the route, where Mazu souvenirs and a replenishment area for pilgrims will be available to meet immediate supply needs. Additionally, the "OPEN! Mobile Shopping Cart" will provide mobile supplies for the procession on designated days, with diverse preparations expected to drive sales at nearby stores to double compared to the previous week. To alleviate the burden of carrying large packages after completing their blessings, the new store next to Jiayi Xinguang Fengtiangong is expected to deploy a dedicated courier service on April 21, allowing for quick shipping of clothing, offerings, and local specialties, ensuring that pilgrims can travel with peace of mind and ease, with Mazu's blessings and 7-ELEVEN's support! On April 26, the 13th anniversary of the "National Highway Mazu Blessing" southern tour event at Xiluo Guangfu Temple will be welcomed, with the new Dongshan and Guanmiao service areas operated by Uni-President ready to receive the procession! They will set up registration desks and offerings for pilgrims to worship at any time, and will also coordinate with the divine palanquin's route, allowing travelers to participate in the "Drilling the Palanquin Feet" ceremony, symbolizing peace and blessings, turning the service area into the most grassroots faith supply station! Additionally, 7-ELEVEN has launched a pre-order magazine featuring nearly 40 "Trendy Mazu" peripheral products and commemorative alcoholic beverages. Starting today, stores will also offer the "Mazu Blessing Card" for Baishatun Mazu and Dajia Zhenlan Temple, with each card valued at NT$1,711 and an additional 200 OPENPOINT points, providing over 11% cashback, making it even more cost-effective when combined with product purchases! 7-ELEVEN observes that every March, the "Crazy Mazu" event drives a surge in related faith and procession business opportunities, estimating that overall related sales could grow by another 20% this year. The pre-order magazine will offer various practical items and collectible commemorative products for the pilgrimage from now until May 3, with the highlight being the "Baishatun Mazu Big Eater Shopping Cart," which can be carried on the shoulder, hand-held, or dragged, featuring a 50L large capacity with universal wheels, perfect for long walks and storage of supplies; there are also soothing products developed to meet the actual needs of the pilgrimage, such as "Zhengguang Mazu Cooling Gold Silk Stickers" and "Zhengguang Mazu Rollerball Essential Oil Sticks," accompanying devotees for a safe journey. A variety of collectible commemorative alcoholic beverages will also be launched, including the "Baishatun Mazu Bingwu Commemorative Wine" designed in a classic round bottle, featuring a warm pink body and the first transparent peace talisman from "Mazu Brewery Baishatun Mazu Forward Commemorative Wine," as well as "MuYue X Baishatun Mazu Blessing Tea Plum Wine," with Mazu totems symbolizing peace and joy, suitable for collection, blessings, and gifting. There are also items that combine blessings with a sense of daily ritual, such as the "Baishatun Mazu Peace and Brightness Magnetic Lamp," "Baishatun Mazu Q Version 3D EasyCard," "Dajia Zhenlan Temple Mazu Wealth Ancient Coin Gold Beans," "Baishatun Mazu Heart Gold Beans," and "Dajia Zhenlan Temple Wealth God Cat Decoration," allowing devotees to feel Mazu's protection in their daily lives This year, 7-ELEVEN has also prepared items for the faithful in advance. Starting from 11 AM on March 26, a limited pre-order for the exclusive handheld fan and semi-solid mobile power bank from Zhenlan Temple will be available at all stores. From April 15, these items will be sold in 1,000 physical stores across Taiwan, so there's no need to worry about high temperatures or dead phones. Starting from 3 PM on April 2, limited pre-orders for the Baishatun Mazu backpack, shoulder bag, knee pads, towels, rainbow keychains, and hats will be available, allowing all pilgrims to fully equip themselves for their journey! ### Related Stocks - [Seven & I Holdings Co., Ltd. (3382.JP)](https://longbridge.com/en/quote/3382.JP.md) ## Related News & Research - [07:11 ET7-Eleven, Inc. 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