---
title: "In March, buying momentum warmed up, with a total listing scale exceeding 39,000 units, and Tesla surged to second place"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/281332057.md"
description: "In March, the scale of new car registrations in Taiwan reached 39,318 units, a month-on-month increase of 78.4% and a year-on-year increase of 5.5%. Tesla's sales reached 5,421 units, a year-on-year increase of 313%, making it the second-best seller, only behind Toyota. The total number of registrations in the first quarter was 96,434 units, a year-on-year decrease of 3.4%. Despite the overall decline in the automotive market, six brands among the top ten automakers achieved growth. Looking ahead to April, government policies will boost car purchase demand"
datetime: "2026-04-01T08:45:39.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/281332057.md)
  - [en](https://longbridge.com/en/news/281332057.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/281332057.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/281332057.md) | [繁體中文](https://longbridge.com/zh-HK/news/281332057.md)


# In March, buying momentum warmed up, with a total listing scale exceeding 39,000 units, and Tesla surged to second place

As the wait-and-see atmosphere in the automotive market weakens, coupled with the government's old-for-new policy continuing to support, and car manufacturers increasing their promotional efforts, the new car registration scale in Taiwan reached 39,318 units in March (1), a month-on-month increase of 78.4% and a year-on-year increase of 5.5%. Notably, TESLA surged to become the second-best seller, only behind Yulon Motor ( 2207-TW) TOYOTA; the total car market registered 96,434 units in the first quarter, a year-on-year decrease of 3.4%.

Looking at the sales data of the top 10 car manufacturers in March, TOYOTA maintained its lead with 10,590 units, a month-on-month increase of 45.5% and a year-on-year decrease of 10%, accumulating a first-quarter sales volume of 29,483 units, a year-on-year decrease of 9.1%.

In March, TESLA's registrations reached 5,421 units, with a year-on-year growth rate of 313%, reflecting a large number of new cars arriving at the port for delivery, accumulating a first-quarter sales volume of 5,432 units, still ranking fourth.

HONDA's March sales reached 2,727 units, LEXUS at 2,427 units, and Zhonghua Motor ( 2204-TW) CMC at 1,991 units, ranking third to fifth respectively.

In terms of growth rates, among the top 10 car manufacturers in March, TESLA had the highest year-on-year increase of 313%, followed by MAZDA with a 56.1% increase, FORD with a 30.9% increase, MITSUBISHI with a 24.5% increase, and HONDA with a 22% increase.

Although the total car market in the first quarter still declined by 3.4% compared to the same period last year, six of the top 10 car brands still experienced growth, namely HONDA with 6,881 units, a year-on-year increase of 31.5%, TESLA with 5,432 units, a year-on-year increase of 106.1%, FORD with 4,434 units, a year-on-year increase of 45.8%, HYUNDAI with 4,050 units, a year-on-year increase of 2.8%, MITSUBISHI with 4,031 units, a year-on-year increase of 26%, and MAZDA with 3,298 units, also showing a 4.3% increase.

Looking ahead to April, Yulon Motor stated that although there are uncertainties in the external environment such as the US-Iran conflict and tariff policies, Taiwan's overall economic momentum is stable, and the government's new purchase tax subsidies and the extension of the old-for-new policy will help drive car purchasing demand, making stable development in the automotive market expected

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