---
title: "Blue Cross's gross premium income increased by 14% last year, hoping to maintain rapid growth this year"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/281333073.md"
description: "The CEO of Blue Cross, Xie Peilan, stated that the company's gross premium income is expected to increase by 14.2% year-on-year in 2025, with general insurance rising by 25.3%, health insurance products increasing by 10.4%, and home insurance up by 40%. She hopes that this year's gross premium income will continue to maintain rapid growth, with a target growth rate higher than that of peers. Blue Cross has launched an upgraded home insurance plan, emphasizing that product design will continue to be positioned as \"just right,\" aiming to provide suitable premiums and adequate coverage for the younger generation. At the same time, Blue Cross continues to invest in artificial intelligence to improve the efficiency of underwriting, claims, and pricing"
datetime: "2026-04-01T08:55:28.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/281333073.md)
  - [en](https://longbridge.com/en/news/281333073.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/281333073.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/281333073.md) | [繁體中文](https://longbridge.com/zh-HK/news/281333073.md)


# Blue Cross's gross premium income increased by 14% last year, hoping to maintain rapid growth this year

The CEO of Blue Cross, Xie Peilan, stated that the company's gross premium income is expected to increase by 14.2% year-on-year in 2025, with general insurance rising by 25.3%, health insurance products increasing by 10.4%, and home insurance up by 40%. She hopes that this year, gross premium income will continue to maintain rapid growth, with a target growth rate higher than that of peers.

Blue Cross has launched an upgraded home insurance plan, expanding coverage. Xie Peilan emphasized that the product design will continue to be positioned as "just right," aiming to provide suitable premiums with adequate coverage for the younger generation, without blindly expanding unnecessary coverage in pursuit of premium growth.

She also revealed that Blue Cross has been investing in artificial intelligence, which accounts for the largest share of its technology investments, hoping to improve efficiency for users in terms of insurance, claims, as well as underwriting and pricing for the company

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