---
title: "Franklin Covey: Strong Q2 Beat, Undervalued Versus History, and >50% Upside to $25 Target Support Buy Rating"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/281541262.md"
description: "Barrington analyst Alexander Paris reiterated a Buy rating on Franklin Covey, setting a price target of $25.00. He cites strong Q2 performance with revenue and adjusted EBITDA exceeding expectations, supported by growth in new invoiced business. Paris emphasizes the stock's undervaluation compared to historical multiples and anticipates over 50% upside as fundamentals improve. Roth MKM also maintains a Buy rating with a $22.00 target."
datetime: "2026-04-02T14:15:42.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/281541262.md)
  - [en](https://longbridge.com/en/news/281541262.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/281541262.md)
---

# Franklin Covey: Strong Q2 Beat, Undervalued Versus History, and >50% Upside to $25 Target Support Buy Rating

Barrington analyst Alexander Paris reiterated a Buy rating on Franklin Covey Company today and set a price target of $25.00.

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Alexander Paris has given his Buy rating due to a combination of factors, starting with Franklin Covey’s second-quarter performance, where both revenue and adjusted EBITDA exceeded his and the market’s expectations, supported by solid growth in new invoiced business that should translate into future reported sales. He also underscores management’s reaffirmed full-year 2026 outlook, which calls for higher EBITDA driven in part by recent cost cuts, positioning the company for even faster gains in revenue, profitability, and cash flow in fiscal 2027.

In addition, Paris highlights that the stock’s current valuation is well below its historical trading multiple, even after a roughly 40% rebound from recent lows, and sees meaningful upside as the market recognizes the company’s improving fundamentals. He notes that his $25, 12‑month price target, based on a modest EBITDA multiple and supported by accelerating invoiced growth and active share repurchases, implies potential return of more than 50%, justifying his continued Outperform (Buy) recommendation.

In another report released today, Roth MKM also maintained a Buy rating on the stock with a $22.00 price target.

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