---
title: "Li Shi Shi sells Maotai's Eternal Culture Center and liquor inventory | Lianhe Zaobao"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/281544803.md"
description: "Beverage distributor Ascent Bridge has sold its Moutai Eternal Culture Center and baijiu inventory to local food company Nyonya Heritage. The transaction includes shares of the culture center and baijiu inventory, with a total value of approximately 314,883 yuan. This sale aims to optimize the product portfolio, focus on growth-oriented products, and enhance shareholder value. The company plans to use the proceeds for general operating expenses"
datetime: "2026-04-02T14:52:24.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/281544803.md)
  - [en](https://longbridge.com/en/news/281544803.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/281544803.md)
---

# Li Shi Shi sells Maotai's Eternal Culture Center and liquor inventory | Lianhe Zaobao

Beverage distributor Ascent Bridge has sold its alcoholic beverage wholesale company, Moutai Eternal Cultural Center, and its liquor inventory to local food company Nyonya Heritage.

Ascent Bridge, listed on the main board of the Singapore Exchange, announced after the market closed on Thursday (April 2) that its wholly-owned subsidiary, Moutai Eternal Limited (MTBL Global), has sold all issued and paid-up share capital of Moutai Eternal Cultural Center (MTBL Cultural Centre) to Nyonya Heritage.

The sale price for the cultural center is approximately SGD 59,533, which corresponds to the rental deposit for the Moutai Eternal Cultural Center office, representing the limited realizable value of the assets of the Moutai Eternal Cultural Center.

Nyonya Heritage also acquired the Moutai Eternal liquor inventory from the cultural center for approximately SGD 255,350. Nyonya Heritage paid a total deposit of SGD 100,000.

Ascent Bridge liquidated the cultural center to optimize its product portfolio and focus on driving growth products and enhancing shareholder value. The company plans to use the proceeds for general operating expenses.

The company's stock price closed at SGD 0.185 on Thursday, unchanged

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