Chinese food chains expand foothold in South Korea

Chinese dining chains are rapidly expanding in South Korea, particularly in tourist hotspots in Seoul, driven by increased sales. Notably, hot pot chain Tanghuo Kungfu Malatang has grown to over 560 locations since 2012, with a significant rise in revenue and operating profit. The brand is waiving fees for new franchise partners to encourage growth in the malatang market. Other chains like Haidilao and Bantianyao Grilled Fish are also expanding, as South Korea serves as a strategic entry point for global brands due to its cultural influence.