---
title: "Apple (AAPL) CEO Tim Cook Is Selling Company Stock"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/281767702.md"
description: "Apple CEO Tim Cook sold $16.5 million in company stock on April 2, executing multiple transactions at prices between $251.25 and $256.00 per share. This sale, part of a Rule 10b5-1 trading plan, comes as AAPL stock is down 5% this year, currently around $255. Cook retains 3.28 million shares valued at approximately $847.86 million. Despite retirement rumors, Cook has denied plans to step down. AAPL has a consensus Moderate Buy rating from analysts, with an average price target of $304.66, suggesting a 22.35% upside."
datetime: "2026-04-06T13:42:23.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/281767702.md)
  - [en](https://longbridge.com/en/news/281767702.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/281767702.md)
---

# Apple (AAPL) CEO Tim Cook Is Selling Company Stock

Apple (AAPL) CEO Tim Cook is selling company stock as the share price languishes.

### Easter Sale - 70% Off TipRanks

-   Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions
-   Discover top-performing stock ideas and upgrade to a portfolio of market leaders with Smart Investor Picks

According to a filing with the U.S. Securities and Exchange Commission (SEC), Cook sold $16.5 million of company stock on April 2 of this year. The sales were executed in multiple transactions with prices ranging from $251.25 to $256.00 per share.

According to the SEC filing, Cook sold a total of 5087 Apple under a Rule 10b5-1 trading plan that is used to eliminate the perception that company executives are buying and selling stock based on insider information. Still, Cook's latest sales come with AAPL stock down 5% this year an treading water around $255 per share.

## **Tim Cook's Apple Holdings**

As CEO of Apple, Tim Cook continues to own 3.28 million shares of company stock, valued at $847.86 million based on current market prices. Much of Cook's compensation at Apple is based on stock awards received for reaching certain milestones with the company.

There have been rumors that Cook plans to retire and stepdown as CEO of Apple later this year. However, Cook recently shot down those rumors, saying in a media interview that he has not said anything publicly about his tenure leading Apple, which began in 2011 following the death of Steve Jobs.

## **Is AAPL Stock a Buy?**

Apple stock has a consensus Moderate Buy rating among 24 Wall Street analysts. That rating is based on 14 Buy, nine Hold, and one Sell recommendations issued in the last three months. The average AAPL price target of $304.66 implies 22.35% upside from current levels.

### Related Stocks

- [AAPL.US](https://longbridge.com/en/quote/AAPL.US.md)
- [AAPB.US](https://longbridge.com/en/quote/AAPB.US.md)
- [AAPU.US](https://longbridge.com/en/quote/AAPU.US.md)
- [IGV.US](https://longbridge.com/en/quote/IGV.US.md)
- [XSW.US](https://longbridge.com/en/quote/XSW.US.md)
- [RSPT.US](https://longbridge.com/en/quote/RSPT.US.md)
- [AAPX.US](https://longbridge.com/en/quote/AAPX.US.md)
- [SOXX.US](https://longbridge.com/en/quote/SOXX.US.md)
- [AAPD.US](https://longbridge.com/en/quote/AAPD.US.md)
- [AAPY.US](https://longbridge.com/en/quote/AAPY.US.md)
- [APLY.US](https://longbridge.com/en/quote/APLY.US.md)

## Related News & Research

- [Apple Inc. $AAPL Shares Sold by Baker Chad R](https://longbridge.com/en/news/281704149.md)
- [iPhone Maker Apple Celebrates Its 50th Anniversary](https://longbridge.com/en/news/281373049.md)
- [Geremia Financial Services LLC Purchases New Shares in Apple Inc. $AAPL](https://longbridge.com/en/news/281704148.md)
- [Apple Intelligence briefly appears in Chinese mainland before withdrawal](https://longbridge.com/en/news/281116116.md)
- [I finally get the iPhone Air](https://longbridge.com/en/news/282088913.md)