---
title: "The End of the Traffic Era! AI Forces the Internet to Abandon Advertising and Return to Direct Charging"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/281833612.md"
description: "Roblox creator Peter Yang and venture capitalist Anish Acharya pointed out that AI agents have changed the way users interact and retain, breaking the monetization model that relies on traffic and advertising. With the rising cost of AI computing power and the increasing willingness of users to pay, the internet business model is shifting from \"free traffic generation\" to \"providing value and charging directly.\""
datetime: "2026-04-07T05:51:17.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/281833612.md)
  - [en](https://longbridge.com/en/news/281833612.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/281833612.md)
---

# The End of the Traffic Era! AI Forces the Internet to Abandon Advertising and Return to Direct Charging

Roblox's creator and product head Peter Yang and venture capitalist Anish Acharya believe that AI agents have changed the traditional ways users interact and retain, breaking the past reliance on traffic and advertising for indirect monetization; in the face of real AI computing costs and the increased willingness of users to pay for new experiences, the internet business model is fully returning from "free traffic generation" to the essence of "providing value and charging directly."

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