---
title: "Birla Estates clocks over ₹1,600 crore in bookings at Gurugram project"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/281877497.md"
description: "Birla Estates, a subsidiary of Aditya Birla Real Estate Limited, has achieved over ₹1,600 crore in bookings for its luxury project, Birla Arika Phase 2, in Gurugram within a month of launch, with 97% of units sold. This reflects a shift in buyer preferences towards spacious residences and curated amenities. K.T. Jithendran, CEO, emphasized the focus on design and quality. Birla Estates is expanding its luxury portfolio in the NCR, having previously recorded significant sales in other projects. However, NCR housing sales declined by 11% YoY in Q1 2026, while prices rose by 6%."
datetime: "2026-04-07T03:57:03.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/281877497.md)
  - [en](https://longbridge.com/en/news/281877497.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/281877497.md)
---

# Birla Estates clocks over ₹1,600 crore in bookings at Gurugram project

Birla Estates, a wholly owned subsidiary of Aditya Birla Real Estate Limited (ABREL), has achieved bookings exceeding Rs 1,600 crore for its luxury project, Birla Arika Phase 2, in Gurugram within a month of launching the project.

Nearly 97 per cent of the residences — 152 of 156 units — have been sold, underlining strong buyer confidence in the brand’s luxury developments in Gurugram, the company stated on Tuesday.

Birla Arika is a luxury residential development located in central Gurugram (Sector 31). The strong performance of Phase 2 reflects a broader shift in buyer preferences towards spacious residences, expansive landscaped areas, and thoughtfully curated lifestyle amenities aligned with evolving urban living aspirations, the company noted.

K.T. Jithendran, managing director and chief executive officer, Birla Estates, said, “Birla Arika has been conceptualised with a clear focus on design-led differentiation, from low-density planning and expansive green spaces to thoughtfully curated lifestyle amenities. The strong response to Phase 2 reinforces our belief that today’s luxury homebuyers are seeking not just scale, but superior everyday living experiences. This success reflects our commitment to creating distinctive, high-quality developments that stand apart in a competitive market.”

Further, Birla Estates continues to strengthen its presence across the National Capital Region (NCR) through a growing portfolio of premium and luxury residential developments.

In March 2025, the earlier phase of Birla Arika recorded sales of approximately Rs 3,000 crore. In December last year, Birla Estates received bookings worth Rs 1,800 crore at its project Birla Pravaah in Sector 71 of Gurugram within 24 hours of the launch.

Additionally, in the first three months of the calendar year 2026 (Q1 2026), NCR reported sales of about 12,734 housing units, down 11 per cent year-on-year (YoY), according to Knight Frank India. During the same period, residential prices in Gurugram grew by 6 per cent YoY, to Rs 17,658 per square foot.

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