---
title: "Xiaohongshu: The platform has 39 million users generating product purchase requests every day"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/282032198.md"
description: "36Kr learned that on April 8th, Xiaohongshu e-commerce held the GROW Merchant Conference. At the conference, the \"NPL Management Methodology\" (Notes, Audience, Live Streaming) was released, and the 2025 rise100 list of top 100 merchants was announced. Data shows that the GMV of listed merchants in 2025 will increase by more than 2.6 times year-on-year; the platform has 39 million users generating product purchase requests daily, with active purchases reaching 140 million instances"
datetime: "2026-04-08T11:41:57.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/282032198.md)
  - [en](https://longbridge.com/en/news/282032198.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/282032198.md)
---

# Xiaohongshu: The platform has 39 million users generating product purchase requests every day

36Kr learned that on April 8th, Xiaohongshu e-commerce held the GROW Merchant Conference. At the conference, the "NPL Management Methodology" (Notes, Audience, Live Streaming) was released, and the 2025 rise100 list of top 100 merchants was announced. Data shows that the GMV of listed merchants in 2025 is expected to grow by more than 2.6 times year-on-year; the platform has 39 million users generating product purchase requests daily, with active purchases reaching 140 million instances

### Related Stocks

- [XHS.NA](https://longbridge.com/en/quote/XHS.NA.md)

## Related News & Research

- [IPL 2026: PBKS vs RCB Playing 11, live toss and match time, streaming](https://longbridge.com/en/news/286649643.md)
- [IPL 2026: RR vs LSG Playing 11, live toss and match time, streaming](https://longbridge.com/en/news/286796873.md)
- [Invitation to FluoGuide A/S Live Webcast on 27 May 2026](https://longbridge.com/en/news/286271540.md)
- [Lytica Launches Supplier Intelligence to Modernize Buyer-Supplier Dynamics in Electronics Procurement](https://longbridge.com/en/news/286921721.md)
- [Zoomd to present at Lytham Partners Spring 2026 Investor Conference webcast](https://longbridge.com/en/news/286912999.md)