---
title: "Gong Cha Reportedly Selling for RMB 14 Billion"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/282038015.md"
description: "US private equity firm TA Associates has initiated the sale process for tea drink brand Gong Cha, with a potential valuation of US$2 billion (approximately RMB 14 billion), and has appointed JP Morgan as its financial advisor. The transaction is currently in its early stages"
datetime: "2026-04-08T12:20:32.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/282038015.md)
  - [en](https://longbridge.com/en/news/282038015.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/282038015.md)
---

# Gong Cha Reportedly Selling for RMB 14 Billion

Recently, multiple media outlets reported that US private equity firm TA Associates has initiated the sale process for tea drink brand Gong Cha, with a potential valuation of US$2 billion, approximately RMB 14 billion, and has appointed JP Morgan as its financial advisor. The transaction is currently in its early stages.

### Related Stocks

- [516900.CN](https://longbridge.com/en/quote/516900.CN.md)
- [515170.CN](https://longbridge.com/en/quote/515170.CN.md)
- [159843.CN](https://longbridge.com/en/quote/159843.CN.md)
- [06911.HK](https://longbridge.com/en/quote/06911.HK.md)
- [02150.HK](https://longbridge.com/en/quote/02150.HK.md)

## Related News & Research

- [ZAWYA: Hany Arram during his participation in the 9th edition of “The Marketers League” at the Grand Egyptian Museum](https://longbridge.com/en/news/286071699.md)
- [BREAKINGVIEWS -‘Private equity’ cries out for a rebranding](https://longbridge.com/en/news/286907561.md)
- [Coffee Prices Rise as ICE Inventories Shrink](https://longbridge.com/en/news/286953826.md)
- [15:57 ETSpritz Season Starts at Sarto Providence](https://longbridge.com/en/news/287110859.md)
- [Americans Have Spent $41 Billion Extra On Gas Since Iran War Began As Inflation Pressures Spread Across Economy](https://longbridge.com/en/news/286750219.md)