---
title: "Gong Cha Reportedly Selling for RMB 14 Billion"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/282038015.md"
description: "US private equity firm TA Associates has initiated the sale process for tea drink brand Gong Cha, with a potential valuation of US$2 billion (approximately RMB 14 billion), and has appointed JP Morgan as its financial advisor. The transaction is currently in its early stages"
datetime: "2026-04-08T12:20:32.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/282038015.md)
  - [en](https://longbridge.com/en/news/282038015.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/282038015.md)
---

# Gong Cha Reportedly Selling for RMB 14 Billion

Recently, multiple media outlets reported that US private equity firm TA Associates has initiated the sale process for tea drink brand Gong Cha, with a potential valuation of US$2 billion, approximately RMB 14 billion, and has appointed JP Morgan as its financial advisor. The transaction is currently in its early stages.

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