---
title: "Under the banner of \"Big Banks,\" the target price for DAMAI ENT has been lowered to 1 yuan, with a rating of \"Buy.\""
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/282124927.md"
description: "Citi has lowered the target price for DAMAI ENT to HKD 1, maintaining a \"Buy\" rating, and forecasts a price-to-earnings ratio of 23 times for the fiscal year 2026. The bank has raised its revenue forecast for the fiscal year 2026 by 2%, but lowered the forecasts for the fiscal years 2027 and 2028 by 6% each. It expects adjusted net profits for the fiscal years 2026, 2027, and 2028 to be RMB 878 million, RMB 934 million, and RMB 1.057 billion, respectively. Citi pointed out that the company is in an investment phase, with competitive advantages in brand recognition and a solid ticketing infrastructure"
datetime: "2026-04-09T02:21:19.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/282124927.md)
  - [en](https://longbridge.com/en/news/282124927.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/282124927.md)
---

# Under the banner of "Big Banks," the target price for DAMAI ENT has been lowered to 1 yuan, with a rating of "Buy."

Citi published a research report, lowering the target price for DAMAI ENT (01060.HK) from HKD 1.4 to HKD 1, maintaining a "Buy" rating, corresponding to a forecasted price-to-earnings ratio of 23 times for the fiscal year 2026.

The bank raised its revenue forecast for the fiscal year 2026 by 2%, while lowering the forecasts for fiscal years 2027 and 2028 by 6% each, and also reduced DAMAI ENT's adjusted earnings estimates for the fiscal years 2026 to 2028 by 9%, 12%, and 6% respectively, mainly reflecting: (1) initial investments in the IP-to-C program; (2) a downward adjustment in the profit margin forecast for the DAMAI segment to reflect the increased proportion of content revenue and investments in DAMAI's international business. The bank expects DAMAI ENT's adjusted net profits for the fiscal years 2026 to 2028 to be RMB 878 million, RMB 934 million, and RMB 1.057 billion respectively.

Citi believes that the company is in an investment phase to expand its potential market size. DAMAI's competitive advantage comes from its first-mover advantage, with strong brand recognition among consumers and event organizers, rich operational experience, and a solid ticketing infrastructure

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