---
title: "eDreams ODIGEO Expands International Footprint With Subscription Service in South Africa Following Proven Market Success"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/282186042.md"
description: "eDreams ODIGEO has expanded its Prime subscription service to South Africa, following successful market performance in Spain. This move is part of the company's growth strategy in the region, confirming the demand for a travel subscription model among South African consumers. The company, listed as BME: EDR and OTC: EDDRF, is entering a comprehensive expansion phase in South Africa after over a year of promoting its service."
datetime: "2026-04-09T11:15:52.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/282186042.md)
  - [en](https://longbridge.com/en/news/282186042.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/282186042.md)
---

# eDreams ODIGEO Expands International Footprint With Subscription Service in South Africa Following Proven Market Success

In Spain, eDreams ODIGEO (eDO) has revealed the expansion of its Prime subscription service in South Africa, marking a significant development in the region's growth strategy. The company, listed as BME: EDR and OTC: EDDRF, is a global travel subscription platform that has been promoting its Prime offering to South African consumers for over a year. The positive performance metrics collected during this period have confirmed the demand and suitability of the local market for a travel subscription model. This milestone indicates a shift towards a comprehensive expansion phase in the region.

### Related Stocks

- [EDR.US](https://longbridge.com/en/quote/EDR.US.md)

## Related News & Research

- [Another major South African business dumps UK: Here is why they are leaving](https://longbridge.com/en/news/286895483.md)
- [Plex is tripling the price of a lifetime pass to $750 after doubling it last year](https://longbridge.com/en/news/286975868.md)
- [Analyst Highlights Karooooo’s Strong Subscriber Momentum and Expanding Operating Leverage Despite FX Headwinds](https://longbridge.com/en/news/286451370.md)
- [Should you buy the dip in Peloton stock?](https://longbridge.com/en/news/286656768.md)
- [Is Karooooo’s (KARO) Higher Dividend and Margin Trade-Off Reframing Its Subscription-Led Investment Story?](https://longbridge.com/en/news/286683890.md)