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Bread Financial Holdings Inc. Stock Outperforms Competitors On Strong Trading Day

MarketWatch Automated
Apr 9, 2026 at 09:20 PM
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Shares of Bread Financial Holdings Inc. (BFH) increased by 1.40% to $79.75 on a positive trading day, outperforming some competitors. The S&P 500 Index rose 0.62% and the Dow Jones Industrial Average rose 0.58%. Despite the gains, BFH remains 2.78% below its 52-week high of $82.03. Trading volume was 577,346, below the 50-day average of 779,246.

This article was automatically generated by MarketWatch using technology from Automated Insights.

Shares of Bread Financial Holdings Inc. (BFH) rose 1.40% to $79.75 Thursday, on what proved to be an all-around positive trading session for the stock market, with the S&P 500 Index rising 0.62% to 6,824.66 and the Dow Jones Industrial Average rising 0.58% to 48,185.80.

This was the stock's second consecutive day of gains.

Bread Financial Holdings Inc. closed 2.78% below its 52-week high of $82.03, which the company achieved on January 9th.

The stock outperformed some of its competitors Thursday, as Visa Inc. Cl A (V) fell 0.22% to $308.29, American Express Co. (AXP) rose 0.45% to $317.77, and Capital One Financial Corp. (COF) rose 1.18% to $194.73.

Trading volume (577,346) remained 201,900 below its 50-day average volume of 779,246.

Data source: Dow Jones Market Data, FactSet. Data compiled April 9, 2026.

This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

04-09-26 1720ET

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