--- title: "WPP (LON:WPP) Stock Price Down 5% on Analyst Downgrade" type: "News" locale: "en" url: "https://longbridge.com/en/news/282263862.md" description: "WPP plc (LON:WPP) shares fell 5% after Citigroup downgraded its price target from GBX 310 to GBX 275, maintaining a neutral rating. The stock traded as low as GBX 240.85 and closed at GBX 243.10, with a trading volume decline of 59%. Insider transactions included Philip Jansen buying 50,000 shares at GBX 255 and Cindy Rose selling 41,571 shares at GBX 256. WPP has a market cap of £2.62 billion and reported a negative net margin of 1.59% in its latest earnings." datetime: "2026-04-10T00:18:03.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/282263862.md) - [en](https://longbridge.com/en/news/282263862.md) - [zh-HK](https://longbridge.com/zh-HK/news/282263862.md) --- # WPP (LON:WPP) Stock Price Down 5% on Analyst Downgrade Shares of WPP plc (LON:WPP - Get Free Report) were down 5% during trading on Thursday after Citigroup lowered their price target on the stock from GBX 310 to GBX 275. Citigroup currently has a neutral rating on the stock. WPP traded as low as GBX 240.85 and last traded at GBX 243.10. Approximately 10,821,021 shares traded hands during mid-day trading, a decline of 59% from the average daily volume of 26,508,605 shares. The stock had previously closed at GBX 256. ## Insider Buying and Selling In other WPP news, insider Philip Jansen bought 50,000 shares of the business's stock in a transaction that occurred on Thursday, February 26th. The stock was bought at an average cost of GBX 255 per share, for a total transaction of £127,500. Also, insider Cindy Rose sold 41,571 shares of the business's stock in a transaction that occurred on Tuesday, March 10th. The shares were sold at an average price of GBX 256, for a total transaction of £106,421.76. Insiders own 2.03% of the company's stock. ## WPP Price Performance The firm's 50-day moving average is GBX 254.29 and its 200-day moving average is GBX 301.58. The company has a debt-to-equity ratio of 334.84, a current ratio of 0.89 and a quick ratio of 0.89. The company has a market capitalization of £2.62 billion, a P/E ratio of -12.16, a price-to-earnings-growth ratio of 13.47 and a beta of 0.60. WPP (LON:WPP - Get Free Report) last issued its quarterly earnings results on Thursday, February 26th. The company reported GBX (20) earnings per share for the quarter. WPP had a negative net margin of 1.59% and a negative return on equity of 7.54%. Analysts predict that WPP plc will post 81.6125654 EPS for the current fiscal year. ## WPP Company Profile (Get Free Report) WPP is the creative transformation company, using the power of creativity to build better futures for our people, planet, clients and communities. We are a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. ## Read More - Five stocks we like better than WPP _This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com._ ## Should You Invest $1,000 in WPP Right Now? Before you consider WPP, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and WPP wasn't on the list. While WPP currently has a Hold rating among analysts, top-rated analysts believe these five stocks are better buys. View The Five Stocks Here ### Related Stocks - [WPP.UK](https://longbridge.com/en/quote/WPP.UK.md) - [WPP.US](https://longbridge.com/en/quote/WPP.US.md) ## Related News & Research - [The Death Of The Billable Hour — How AI Is Killing Traditional Ad Agency Pricing](https://longbridge.com/en/news/286598161.md) - [ZAWYA: Mindshare MENA, a WPP brand, and du elevate digital media quality, slashing block rates](https://longbridge.com/en/news/286732243.md) - [WPP Updates Share Capital and Voting Rights as of 30 April 2026](https://longbridge.com/en/news/284889360.md) - [UBS Reaffirms Their Sell Rating on WPP (WPP)](https://longbridge.com/en/news/284540926.md) - [WPP (LON:WPP) Insider Purchases £127,500 in Stock](https://longbridge.com/en/news/277149098.md)