---
title: "Beamr Frozen on VISTA Launch"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/282359238.md"
description: "Beamr Imaging Ltd. (NASDAQ: BMR) announced the launch of VISTA, a platform for scalable subjective video quality testing. The Israeli company aims to bridge the gap in validating AI-enhanced video quality. VISTA allows video teams to compare versions using real viewers, producing results quickly without the overhead of traditional testing. A demonstration of VISTA's application to NVIDIA RTX Video Super Resolution will be presented at NAB Show 2026. BMR shares closed at $1.45 on Thursday."
datetime: "2026-04-10T14:17:24.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/282359238.md)
  - [en](https://longbridge.com/en/news/282359238.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/282359238.md)
---

# Beamr Frozen on VISTA Launch

Beamr Imaging Ltd. (NASDAQ: BMR) began Friday trading exactly where it ended up Thursday. The Israeli-based company, claiming to be a leader in video optimization technology and solutions, today announced the launch of VISTA, a managed platform for subjective video quality testing at scale.

Beamr will present a demonstration applying VISTA to validate the perceptual quality of NVIDIA RTX Video Super Resolution. The demonstration will be presented at NAB Show 2026, held from April 18-22 in Las Vegas.

AI is transforming video at every stage - upscaling, compression, generation - but the industry has lacked a scalable way to validate whether AI-enhanced video actually looks better to viewers.

According to this morning’s news release, “Today, if you want to test a video quality change, you either use objective metrics that are fast and scalable but not reliable enough, or run a complex and expensive subjective quality lab test that takes weeks.

“Beamr VISTA closes that gap. It enables video teams to compare video versions at scale using real viewers. VISTA produces verified and decision-ready results in days and without the operational overhead of traditional subjective testing.”

At NAB 2026, Beamr will present a demonstration applying VISTA to validate NVIDIA RTX Video Super Resolution AI quality enhancement from 720p source to 4K. The results show that RTX Video Super Resolution outputs have better perceptual quality than standard upscaling.”

BMR shares closed Thursday at $1.45.

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