---
title: "Li Xiang Slams \"Worst Form of Involution\" on WeChat Moments"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/282413369.md"
description: "Li Xiang, founder of Li Auto, posted on WeChat Moments accusing a certain brand of hiring marketing accounts to maliciously attack his products, stating that this behavior severely impacts the company's operations. He mentioned that since the government launched the anti-involution (curbing cut-throat competition) campaign in the automotive industry in 2025, the competitive landscape has significantly improved, but the recent phenomenon of \"black water armies\" (malicious shills) has resurfaced. Li Xiang plans to pursue legal action to protect his rights and calls for relevant departments to intervene and rectify the situation, describing the behavior as the most egregious act against the anti-involution effort"
datetime: "2026-04-11T10:13:59.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/282413369.md)
  - [en](https://longbridge.com/en/news/282413369.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/282413369.md)
---

# Li Xiang Slams "Worst Form of Involution" on WeChat Moments

Li Xiang, founder of Li Auto, posted on WeChat Moments stating that since the government launched the anti-involution campaign in the automotive industry in 2025, the phenomena of "black water armies" and smear campaigns in the sector have been significantly mitigated, and Chinese automakers have gradually achieved an atmosphere of healthy competition. However, recently, a certain brand has hired a large number of marketing accounts to maliciously target Li Auto's products, and has extensively used "black water army" blank accounts to fabricate false information and flood comment sections, which has severely affected the company's normal operations. Li Xiang stated that he will pursue legal action to protect his rights and calls for relevant departments to intervene and rectify the situation. In the aforementioned WeChat Moments post, Li Xiang stated, "This constitutes the most egregious behavior under the anti-involution regulations." (Yicai)

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